Comms Snapshot: August 12
The Fast Approaching Death of Hot Ones
Despite Hot Ones' hilarious celebrity interviews with big stars like?Ariana Grande?and?Steph Curry, social experts?Colin and Samir?share their theories about why the show’s hot streak might soon go cold.
Texas Has The World’s Largest 3D-printed Neighborhood
Georgetown, Texas, is currently constructing the world's largest 3D-printed neighborhood, where single-story homes can be built in just three weeks.
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The Rise of the Horse Girl?
The resurgence of the "horse girl" aesthetic transcends demographics, appealing to both younger and older consumers. It incorporates elements of "quiet luxury" for mature audiences and bold, expressive styles for younger generations. Social media celebrities such as Kendall Jenner and Bella Hadid have amplified the trend to influence a variety of sectors including fashion, beauty, perfume, and even tattoo art.?
With over 200 million tags on TikTok and searches for 'equestrian fashion' up by 45% on Pinterest, this trend reflects a broader cultural desire for freedom and escapism.
Read the full report here.
Instagram Makes Views the Most Important Metric on the App
WHAT’S NEW??
Instagram is reforming its algorithm, making “views” and “sends per reach” the primary metrics across all its formats, shifting from a photo-centric to a video-centric platform.?
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SO WHAT??
This shift can boost engagement rates while also placing brands and creators more at the mercy of the algorithm, emphasizing the importance of "playing the algorithm game" strategically to remain visible.
Read the full article here.
TOP TRENDS
TikTok: Back to School Haul
Reddit:?Botswana Brings Home Gold?
Youtube:?Blake Lively Bakes
Pinterest:?Draw it Out
Lyft Combats Price Surging with New Price Lock Subscription
By offering a subscription for price stability, Lyft is tapping into the growing trend of subscription-based services while also addressing a major consumer pain point.
Read the full article here.
Gen Z’s Obsession with Roblox’s Dress To Impress
“Dress to Impress,” a popular Roblox game, has been extremely popular among Gen Z and Gen Alpha users, with billions of visits since its launch in November 2023.?
The game, which involves styling avatars according to themes and walking the runway to showcase outfits, has more than 125.7M posts on TikTok. It has even spawned a whole genre of content creators called "DTInfluencers" who share styling tips, mood boards, and game hacks.
Read the full article here.