Comms Snapshot: April 8
Lost in Translation: M. Night Shyamalan's Untold Love Story
M. Night Shyamalan sits down with Malcom Gladwell to discuss one of his first sold screenplays, a love story titled “Labor of Love,” and how the experience shaped him as a filmmaker.
Episode here.
Hollywood’s New Source of Fresh Characters and Worlds
With more and more video game adaptations taking to the big screen, studios are looking to die-hard fans to ensure that their films become blockbuster hits. To ensure authenticity, studios are hiring creators and writers who are fans of the games they're adapting. This approach, exemplified by Riot Games' "Arcane," aims to appeal to both fans and wider audiences.
Read full article here.
How Live Festivals Help Brands Celebrate Black Culture–Beyond One-Off Campaigns
According to Live Nation's study, 89% of Black fans believe live music events are important spaces for expressing and celebrating Black culture and creativity, fostering deep pride and connection. Festivals like Dreamville not only celebrate culture but also positively impact local economies by pumping millions of dollars into communities. And it takes a genuine commitment to understanding and supporting the needs of the sophisticated, socially conscious, and intergenerational Black audiences that these festivals attract.
Read full article here.
PLATFORM UPDATE
Discord to Start Showing Ads for Gamers to Boost Revenue?
What’s New? Discord announced that it’ll finally start to show advertising on the free version of its platform, with the first ads coming from video game makers. As well as gamers, Discord also caters to retail investors, students, and friends watching movies.?
领英推荐
So what? With more than 200 million active users, Discord's decision to introduce ads underscores the evolving landscape of digital advertising and presents new avenues for brands to connect with consumers in meaningful ways.?
Read full article here.
TOP TRENDS
TikTok: Devin Halbal
Reddit: Crazy Train
Youtube: The Yeehaw Agenda
Pinterest: Spring Outside
CREATIVE CAMPAIGN & BRAND ACTIVATIONS
Dwayne ‘the Rock’ Johnson Baffles Fans With New Shampoo Line: ‘My Hair Would’ve Loved This’
The campaign takes a bold and unexpected approach by having a bald celebrity promote a hair care product. This unexpected juxtaposition—paired with humor and an empowering message—creates intrigue and generates attention, setting it apart from typical celebrity-endorsed products.
Read full article here.
Billie Eilish Invites You to Be Her Close Personal Friend (on Instagram)
In the wake of her recent album teases popping up on billboards around the world, Billie let her fans in on her personal life through Instagram’s “Close Friends,” gaining over 6 million followers in the process.? Her efforts speak volumes to the level of emotional intimacy and connection she shares with her fans.?
Read full article here.