Comms Snapshot: April 1
Will Smith Speaks His Truth, Dropping Gems Left and Right
Check out Speedy's interview with Will Smith, where they talk about his successes, the paradox of creating culture, and why you have to take a chance on yourself.
The concept of the meaning of life is your mind trying to fathom the unfathomable.
YouTube Says Over 25% Of Its Creator Partners Now Monetize Via Shorts
According to this TikTok competitor, YouTube Shorts now averages over 70 billion daily views and has over 25% of YouTube’s Partner Program channels, monetizing their short-form video content. YouTube has expanded its Partner Program over the last year to include Shorts creators, who can now earn 45% of ad revenue after meeting specific view thresholds. With YouTube and Shorts gaining momentum as a powerful advertising space, brands can leverage this emerging format to collaborate with more unique creators, reach a wider audience, and gain brand visibility.
Read full article here.
Is Anyone Ever Truly Canceled?
Cancel culture serves as both a tool for public accountability and a source of fear for brands, fueled by younger generations' commitment to diversity. 84% desire brands to mirror their values, and 74% of young American adults reported that they're likely to boycott a brand that they don’t feel that alignment with. While large brands can often weather cancellations, it can be far more detrimental for smaller brands without major PR support.?
However, Gen Z's cancel culture can sometimes come across as more performative or wanting to be “right” rather than being focused on real accountability or change. It may not always be based on a genuine desire for the brand to change certain practices, but more about wanting to be seen as taking a moral stance publicly.
Read full report here.
PLATFORM UPDATE
LinkedIn Tests Dedicated Video Feed
What’s New? In response to the broader vertical video trend set by the success of TikTok, LinkedIn is testing out a new, full-screen video feed in the app.
So what? There is new potential for this to help brands gain a more approachable appeal and communicate their insightful nuggets more compellingly. Let’s just hope this doesn’t lead to our feeds being bombarded with self-help and “hustle culture” content.
Read full article here.
领英推荐
TOP TRENDS
TikTok: Tshwala Bam?
Reddit: Unfrosted
Youtube: Obsessed
Pinterest: Vegetarian Recipes Full Of Flavor
CREATIVE CAMPAIGN & BRAND ACTIVATIONS
Bose Collabs with Maggie Simpkin to Create Tech Women Are Excited to Wear
This unexpected, yet seamless collaboration feeds into this new era of aesthetics and leverages fashion experts like Simpkins to bring women into the tech world, bolstering a more inclusive brand image.
Read full article here.
INFLUENCER COLLABORATIONS & SOCIAL CAMPAIGNS
If You're Into It, It's In The V&A: V&A Museum Hides Niche Outdoor Ads Across The U.K. To Show The Breadth Of Its Collection
This campaign proves how unconventional creative and diverse OOH formats can help enhance a brand’s reputation and recognition. By thinking outside of the traditional box of outdoor advertising, the V&A Museum effectively engaged the audience, generated brand awareness, and established a strong presence in the public eye.
Read full article here.
To Protect Kids From Internet Dangers, Florida Is Bypassing Parents: Florida Passes New Bill That Legally Restricts Minors’ Social Media Usage
In context with the potential TikTok ban and this new bill, it raises the question of whether society has the right to force such sacrifices and how might our relationship with social media change (given that future legislation affects more than just minors). Will it make us feel more connected??
Read full article here.