Comms single-tasking & groundhog day
Helen Reynolds
Unboring comms training that taps into your creativity, grows your confidence and helps you make a powerful impact
Hi creative comms pro,?
A reminder.
Many comms people deal with more reactive stuff than they want. Proactive, planned comms sometimes feels like a luxury (or a dream!).
Most of us are creative people in jobs where we often feel?we just have to get stuff done adequately before we move on.
Don't beat yourself up.
Don't compare yourself with a perfect version in your head that can never exist.
Pick one thing you want to improve and make some progress.
I bet your work is a lot better than you think.
On the menu this week:
(BTW, if you're new here, you can familiarise yourself with the lore of the?Big Yellow Newsletter thing?is about by?browsing some?back issues .)
Comms Creatives Content of the Week
CCCotW comes from the National Park Service's Instagram post on Groundhog Day.
They’ve shared a funny interaction by screenshotting a tweet, and it shows that what works on one social media channel can work on another.
I'm a huge fan of their social media strategy.
This post feels like it’s been written by your funny corny uncle that always makes you laugh and groan.
NPS have built up a huge following because they use humour, and this is a great example of what is quite a serious publicly funded organisation, having a positive moment of fun and cheering their audience up.
People are doom scrolling, so making someone smile goes a long way to build your brand’s reputation and attract new and loyal audiences.
Comms tip: Conversation can be content?
Don’t be afraid to screenshot and share a the best?interactions you have across different?channels.
If it made you smile in the comms team, it might just be content. Oh, and this applies to internal comms channels as well as social media. Show your audience that you’re a brand capable of having light hearted, positive interactions - and make the most of them by turning them into content gold! ?
Runner up content of the week
Lesley spotted this from North Dublin Cat Rescue and it appealed to my inner cat lady.
Comms poll of the week
Answer a 5 second question! Next Thursday (February 22) is Single-Tasking Day. People of comms - do we even understand the concept?!? I do my best work when I truly focus, but I have to MAKE myself switch out of multi-tasking mode.
Last week's poll results shows that all of us dream of extra time to have a nice lounge.? Don't forget, rest is not a luxury, it's a necessity for life!
Copywriting tips ???
Our copywriting course ?last week fell on the same week as National Pizza Day. Coincidence? Well, yes, actually. But it was a good excuse to share this again.
Online comms courses?coming up
领英推荐
Online?Masterclass: Email marketing?masterclass for comms?professionals
? 10am - 3pm, 27 February 2024
Social media might get all the attention, but email is still a powerful and important part of the comms and marketing mix.
You’ll discover proven techniques to get your email strategy right, enhance the readability, relevance, and click-through rates of your emails and newsletters. and uncover the industry’s best-kept secrets, top tips, and tricks to maximise the effectiveness of email marketing for your brand.
Online courses
View more comms courses coming up:?take?a quick look at the course calendar
Free event: AI for comms
Tickets for this thing are like HOTCAKES! Over 1200 sign-ups so far!
Comms Cartoons (2 this week)
Late Valentine's wishes to you, my lovable comms pro.?
Cool comms and social media jobs
Each week, Caroline and I scout about for great jobs and share a selection of them on Linkedin.? Brands don't pay us for this, it's just a curated list of jobs we think you'll like. Huge thanks to Caroline, it takes much longer than you'd think to compile this every week!
Here's?a list of potential fresh beginnings:
Got a lovely job you'd like us to consider for inclusion in the weekly roundup? D rop us a message on Linkedin , or post it into our Facebook group .
Have you actually read this far? If so you are a Big Yellow Newsletter VIP!
Thank you!
Please reply to this Linkedin post with letters 'VIP' to let me know who the hardcore readers are.
Oh, and did I mention: I'm off to Australia next?week to meet the comms community in Sydney.?
What I love about our community and our Academy?members in the UK, Europe,?and across the world - is we have so many perspectives and cool?things to learn from each other.
We also have a lot in common (e.g. a love of nice notepads, a hatred of jargon, and none of us work in perfect environments with all the resources and budget we would like.)
We'll be welcoming a lot more lovely Aussie comms pros to our courses, and I promise to share anything interesting that I learn.
Have a lovely week comms friends,
Hel
Land Your Best Clients | Marketing Coach for Digital Agency Founders | Done-For-You LinkedIn Content ? 1:1 Coaching for Agency Growth | LinkedIn Trainer | International Keynote Speaker | German ?? Fan
9 个月VIP! So exciting your Australia trip. 1200 sign-ups for the AI course, super well done. Now off to press the mystery button. PS. thanks again for having me in your community this week!