The comms approval process
Helen Reynolds
Unboring comms training that taps into your creativity, grows your confidence and helps you make a powerful impact
If you’ve been through the comms approval process a few times, you’ll know: the pain is real.
Getting through layers of people to edit and sign-off a piece of content – whether it’s a video, a design, a press release or other copy – it can be excruciating.
They’ll drain all the life out of the thing, and then tell you to?make it go viral.
Stay strong.?You’re not alone.
Keep fighting for what you know will make the content engaging and useful to the audience.
It might take the diplomacy skills of a hostage negotiator, but it matters and will be appreciated by the people who have to read or look at your content.
You CAN beat the comms approval process!
Ironically,?when I initially drew and shared this cartoon?back in 2017, I misspelled the word ‘irrelevant’.?And of course, if I’d shown it to anybody before I tweeted it, they would have pointed it out and saved me my typo shame!
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3 年Anyone who's been in comms for any length of time will surely recognise this. Interestingly, though, does the approvals process need to be 'beaten'? In our experience, the problems you're describing rarely originate in the approvals process itself. That's just one part of a much more systemic issue.
Independent Publishing Professional
3 年Splendid, but surely bullshit is supposed to replace plain English?
Senior Internal Engagement Advisor at Northumbria Police
3 年Never seen anything more accurate ??
Communications Officer (Ecological Continuity Trust), & Volunteer for Royal Society of Biology London Group with 10 years of scicomm experience
3 年That's hilarious, and brilliant!