Common Website Issues That Drive Customers Away (And How to Fix Them)
As a small business owner, your website is often the first impression customers have of your brand. A poorly designed or outdated site can send potential customers running for the hills — or to the nearest competitor.?
You want your website to work for you, not against you. Here are some common website issues we see across websites — and simple ways to fix them, so you can keep customers engaged and boost your sales.
Slow Loading Speed
Did you know that research shows 30% or more of your website visitors will leave if a page doesn’t load in under 3 seconds? That’s a lot of lost opportunities! A faster site means happier visitors. Compress images, enable caching, and cut down on redirects to increase page speed.?
Not Mobile-Friendly
More than half of all web traffic comes from mobile devices nowadays. If your website isn’t mobile-friendly, you could be alienating a large portion of your audience. Responsive design that automatically adjusts to different screen sizes is a must. You should also adjust text and CTA buttons so they’re easy to read and click on smaller devices.
Confusing or Missing Calls-to-Action (CTAs)
If visitors don’t know what to do next once they hit your site, they’ll just leave. Make it crystal clear what you want them to do—whether it’s buying a product or reaching out for info. Use clear language like "Buy Now" or "Get a Free Quote," and place your CTAs in easy-to-find spots on your pages.
Cluttered Layouts
A busy, cluttered website can overwhelm your visitors and make it hard for them to focus on your products or services. Keep things simple! Use whitespace, limit the number of fonts and colors, and focus on clear, easy-to-read content.
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Outdated Design
If your website looks like it’s stuck in the ’90s, it can make your business seem outdated and old-fashioned. Refresh your site’s design by updating your logo, color scheme, and visuals. Clean, modern designs build trust and show that your business is current.
Poor Navigation
If visitors can’t find what they need on your site, they’ll move on without a second thought. Simplify your menus, add a search bar, and keep important pages like your contact info easy to find.
Low-Quality Content
If your content feels thin, unhelpful, or out of date, it can hurt your credibility. Visitors won’t stick around and search engines won’t rank you highly. Invest in valuable, engaging content that answers questions and adds value. Break up large text blocks with headings, bullets, and images to make it easy to read.
Lack of Trust Signals
Trust is everything! Without reviews, testimonials, or badges that show your business is legit, customers may hesitate to engage. Show off your customer reviews, certifications, and any testimonials that reinforce your credibility. Consider adding a team bio or “about us” page to humanize your business.
You Don’t Have To Do It All Alone
Improving your website doesn’t have to be overwhelming. Start small by addressing these common issues one step at a time. If you’re feeling stuck or don’t have the time to handle it yourself, our team is here to help!
Let’s get started on making your website the best it can be for your business! Contact us today and be sure to check out our latest blog with even more helpful tips to improve your website!