Common traits of successful fundraisers

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What do successful fundraisers have in common?

Louis and Mike share some traits they observed in their mentors over the years.

Successful fundraisers:

1. Obsess about being as clear, simple, straightforward and plain-spoken as possible. They know that’s a service to their team mates and their donors.?
2. Obsess about what their community of donors and supporters cares about.
3. Take full responsibility if people didn’t react to the message or approach, and then work better at understanding the audience/donors to frame the offer in a more relevant and meaningful way?
4. Lead donors toward greater generosity by using emotional information and creating personal meaning?
5. Cross “the knowledge gap” by meeting donors exactly where they’re at, using words and phrases and stories donors can easily and quickly understand?
6. Make some assumptions about human nature and psychology, but are innately curious about what their donors specifically care about?
7. Spend a lot of time hanging out in places where they can get insights about their donors (front desk, donor care department, making an effort to talk with donors at events, reading the reply coupons, etc.)?

What would you add to the list??

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