Common Signage Mistakes That Businesses Make & How To Avoid Them

Your signage is often the first impression your business makes. It's a silent salesperson, working 24/7 to attract customers and communicate your brand message. But what happens when your signage is sending the wrong message? Poorly designed or maintained signage can actually drive customers away, costing you valuable business.

We'll explore some of the most common signage mistakes that businesses make and, more importantly, how to avoid them. At Signarama Toronto East, we've seen it all, and we're here to help you make sure your signage is working for you, not against you.

Mistake #1: Information Overload

Trying to cram too much information onto a sign is a recipe for disaster. A cluttered sign is difficult to read, especially from a distance or while driving. Customers will likely just pass it by without absorbing any of your message.

The Fix: Keep it concise and focused. Prioritize the most important information, like your business name, logo, and a brief, compelling tagline or call to action. Remember, less is often more.

Mistake #2: Poor Readability

Using fonts that are too small, too fancy, or low contrast against the background can render your sign unreadable. If potential customers can't easily decipher your message, they won't bother trying.

The Fix: Choose clear, legible fonts that are appropriate for your brand. Ensure there's sufficient contrast between the text and the background. Consider the viewing distance and choose font sizes accordingly. Signarama Toronto East can advise you on font choices and sizing to maximize readability.

Mistake #3: Neglecting Maintenance

Faded, damaged, or dirty signs create a negative impression of your business. They can make you appear unprofessional and uncaring, potentially deterring customers.

The Fix: Regularly inspect your signage for wear and tear. Clean it periodically to remove dirt and grime. Address any damage promptly, whether it's a burnt-out light bulb or a cracked panel. Signarama Toronto East offers maintenance services to help keep your signage looking its best.

Mistake #4: Inconsistent Branding

Your signage should be consistent with your overall brand identity, including your logo, colours, and messaging. Inconsistency creates confusion and weakens your brand recognition.

The Fix: Develop a strong brand style guide and ensure that all your signage adheres to it. This includes your storefront sign, banners, window graphics, and any other signage you use. Our team at Signarama Toronto East can help you create a cohesive signage strategy that strengthens your brand.

Mistake #5: Ignoring Location & Placement

Even the most well-designed sign won't be effective if it's poorly placed. Obstructions, inadequate lighting, or an inappropriate location can all hinder visibility.

The Fix: Carefully consider the placement of your sign. Ensure it's visible from key vantage points and that there are no obstructions blocking the view. Consider the surrounding environment and lighting conditions. Our experts at Signarama Toronto East can conduct a site survey to help you determine the optimal placement for your signage.

Mistake #6: DIYing When You Shouldn't

While there are times that you might be able to do a project yourself, signage is too important to your business. It requires expertise, the right equipment and know-how to ensure it meets regulations and codes.

The Fix: Partner with a professional signage company like Signarama Toronto East. We have the knowledge, experience, and resources to design, fabricate, and install high-quality signage that gets results.

Your signage is a powerful marketing tool that can significantly impact your business's success. By avoiding these common mistakes and partnering with a trusted signage expert like Signarama Toronto East, you can ensure that your signage is attracting customers and driving growth.

Sign A Rama Toronto East is a premier sign and display company Leaside. We offer a comprehensive in-house design with our 3 graphic designers, complete manufacturing, and installation. We are ContractorCheck?accredited company and fully insured with $10,000,000 insurance coverage. We have all WSIB clearance certificates and every member of our team is fully trained in first aid, ladder training and safety practices. When you expect great results, come to the creative sign experts at Sign A Rama Toronto East. From concept to design, production, and final installation, we are there to help. Feel free to contact us at?416-422-2622.