Common Needs From Customers That You Should Know
It is extremely important to dig out the need from the customer while you market your product, service, or both. As a matter of fact, almost all marketing events or activities are well organised with efforts in the aim of discovering the deep need from the target customer to your product or/and service. The whole process of marketing can actually and simply be divided into Discovering the need, Meeting the need, and Making the deal.
There are usually 15 types of common needs that you may probably be demanded from the customer:
Functionality
Customers need to function the way they need by your product or service.
Price
Customers have unique budgets to purchase the product or service.
Convenience
Your product or service needs to be a convenient solution to the function.
Experience
The experience using your product or service needs to be easy -- or at least clear -- so as not to create more work for your customers.
Design
An attractive / appealing look by your product.
Reliability
Keep the quality of the product controlled.
Performance
Can achieve the goals with good performance of the product.
Efficiency
Your product or service needs to be efficient.
Compatibility
To be compatible with other products that your customer is already using.
Empathy
Need empathy and understanding when customers get customer service.
Fairness
From pricing to terms of service to contract length, customers expect fairness.
Transparency
Customers expect transparency from a company they're doing business with. Service outages, pricing changes, and things breaking happen, and customers deserve openness from the businesses they give money to.
Control
Customers need to feel like they're in control of the business interaction from start to finish and beyond, and customer empowerment shouldn't end with the sale. Make it easy for them to return products, change subscriptions, adjust terms, etc.
Options
Customers need options when they're getting ready to make a purchase from a company. Offer a variety of product, subscription, and payment options to provide that freedom of choice.
Information
Customers need information, from the moment they start interacting with your brand to days and months after making a purchase. Business should invest in educational blog content, instructional knowledge base content, and regular communication so customers have the information they need to successfully use a product or service.