Common Mobile App Development Mistakes
It is important to create a foolproof strategy while developing a successful mobile application for your business. This will help you to avoid some common pitfalls in the process. Here are some common mistakes you can avoid.
1. Not Choosing the Right Platform
Your mobile app development process involves a cost. This cost varies according to the platform and development methodology you choose. If you end up developing an app for all the three platforms: iOS, Windows and Android, and if your audiences is mostly skewed towards Android then you have wasted important resources. You need to analyze your target market and choose to develop for a platform that would help you reach that market in the most cost effective manner.
2. Not Understanding The Mobile UX
While developing a mobile app, You need to clearly understand the experience that the users are looking for in a mobile. It should be understood that mobile app is significantly different from a mobile website or a desktop website. Besides that the user is not just looking or information displayed in the screens of a mobile app, they are looking for a holistic experience. You need to understand which of the native features of the device and the platform you wish to use in the app.
You need to keep in mind the touch feature of a mobile device while developing the application. You need to have a completely new user experience strategy that is customized for the mobile user.
3. Unclear Objective
While building a mobile application for your business, you need to have a clear cut objective in place. You need to know whether you are building this app to promote your existing business or you wish to sell products and services from the app. What are some of the other options for monetizing the application? Will the application be free to download for the users? A clearly defined objective helps you build an app that is relevant to your market.
4. Not Testing The App In The Market
More and more businesses are going in for test marketing products with a few features. But, there are are some who make the mistake of not researching the market and testing the product appropriately. Building a minimum viable product can really help save time and resources in developing the app. The product should first be incorporated with some basic features and then test marketed to understand consumer feedback. Based on this feedback, one can see if the current set of features need to be modified on replaced completely.
5. Not Creating Enough Buzz
Marketing a mobile application effectively is equally important. Once the app is developed and the UX is done according to the requirements of the target market, it is very important to market the application using the appropriate channels. Besides the basic App Store Optimization, you need to ensure that the application has a landing page. You can promote this page with the help paid campaigns as well. Having a social media presence is a must as well. All other possible channels of promotion must be explored as well.
Are you looking for mobile application development services that make your business stand out? Enterprise Monkey helps you develop a mobile app that’s best suited to your business requirements.
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