Common Mistakes in Google Ads That You Should

Common Mistakes in Google Ads That You Should Avoid?

Many people complain that Google ads do not work for their business after investing huge amounts of money with poor results. Every month, we audit so many Google Ads accounts and see the same mistakes repeated in different Google Ads accounts. In this post, we discuss these common mistakes that can easily be corrected.

?Missing Negative Keywords:?We commonly notice that negative keywords are missing in search and stranded shopping campaigns, which is extremely important to prevent unwanted and irrelevant clicks. Make sure you work on the search term to improve the traffic quality for your business. Quality traffic helps to attain more sales/conversions.

?Using Search And Display Networks Together: While setting up a search campaign, the default option for the search and display network is selected in Google ads. In most of the campaigns, the display network consumes a lot of money without any conversion. So, make sure you conduct a thorough analysis of your running campaigns based on network performance.

?Missing Product Segregation: In shopping campaigns, most advertisers do not segregate products on the bottom label, so they often end up spending a lot of money on products that are not performing. While running Google ads according to the 80/20 rule, you can generate 80% revenue from 20% of the products.

?Poor Campaign Structure:?A good structure allows you to control how you want your ads to be triggered and when and where you want them to appear. Most people are losing money on Google ads because of poor campaign structure.

?Unoptimized Product Data Feed:?An unoptimized product data feed is not eligible to produce expected results in shopping ads because a poor feed is unable to drive a potential audience, so make sure you optimize your product feed from every angle to bring good results.

?Missing Enable Enhance Conversion:?We discovered that missing enable enhance conversion is a common issue in Google Ads accounts.?After you enable enhanced conversion, you will start to record around 20% more conversion data in your Google Ads account. Based on the conversion data, you can measure the success of a campaign. So, before you launch your campaign, double-check your enhance conversion.

I hope this information is useful to you!

If you find a common error that isn't listed here, please leave it in the comments section!