Common Mistakes in Creating UX Personas | The Week of June, 3
Creating effective UX personas is crucial, yet often riddled with mistakes that render them useless. Here are some common pitfalls:
1. Assumptions-Based Personas
- Relying on assumptions instead of actual data.
- Making educated guesses without thorough research.
2. Lack of Regular Updates
- Treating personas as a one-time task rather than an iterative process.
- Failing to update personas based on new findings.
3. Irrelevant Information
- Including superfluous details like hobbies or siblings that do not inform product decisions.
- Focusing on trivial traits rather than core motivations, goals, and habits.
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4. Cargo Cult Mentality
- Creating personas without understanding their purpose.
- Following trends without aligning personas with specific product goals.
5. Superficial Research
- Conducting shallow research, leading to a limited understanding of users.
- Neglecting in-depth methods like user interviews and usability testing.
This insight is adapted from UX Personas are Useless. Unless Created Properly by Adam Fard.
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9 个月love the article, it highlights really well the importance of crafting effective UX personas and the pitfalls to avoid to guide your design decisions in the right direction! ??
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9 个月Very helpful!
I help Agencies and B2B SaaS Startups generate high quality leads using a powerful fusion of inbound and outbound strategies. Lead generation expert.
9 个月This is so insightful ??. I really appreciate this. Thank you so much.? My takeaway is that UX personas must be in-depth that is it must be focused on the user. Actual interactions with the user must be done in line with the relevant need(s) at hand.