Common Mistakes to Avoid on Facebook

Facebook may seem easy and straightforward to use, but like anything else, there’s an art to it. If you don’t master the art at that particular time, you’re going to lose money. That’s why it’s critical to stay on top of the trends, test your campaigns and optimize for the long term. With more than 500 million people on the social network, you know a good portion of your audience is there. Let’s take a look at common mistakes to avoid making.

Trying Too Many Things

Between posting, advertising, running campaigns, optimizing your keywords and engaging with fans and followers, there’s plenty to keep you busy on Facebook. And, things are always changing. Take advertising for instance. Today it’s expensive and popular, but a few years ago it was cheap and almost no one used it.

While it’s good to stay on top of the trends, it’s also smart to get as much as you can from the things that are working for you. If you find that certain campaigns or advertising styles are generating money, stick with them rather than bouncing around to other tactics that may not work. Before long, something will change anyway, and you’ll need to move on.

Not Testing Your Campaigns

Always test every aspect of your campaigns to see what’s working and what’s not. Images, titles, landing pages, text, demographic targeting and so forth are just some of the aspects that you should be looking at. Split testing is the fastest and easiest way to see what types of ads are generating the most interest and money. For example, you may find that one image works better than another or marketing to males is most advantageous.

Not Using Facebook Audiences

Facebook Audiences is a great tool that helps you understand your audience. How old are they? What are their interests? What locations are they coming from? When you know this information, you can create targeted content, ads and campaigns that cater to this audience.

Not Budgeting Correctly

You don’t want to put all your eggs in one basket. Some experts recommend dishing out 80% of their budget on campaigns that deliver excellent ROI, and another 20% on testing new designs, trying new advertising tactics and reaching out to new audiences. If you find profitable investments, the 20% will go a long way. If you don’t, you won’t lose much.

Hopefully this information has helped you take a second look at your Facebook strategy to ensure you aren’t overlooking common mistakes. With any social network, you must stay on your toes because things change quickly!