Common Client Digital Needs

Our motto is a fundamental business truth: marketing matters. While the concept is simple, the amount of effort that goes into marketing can be overwhelming. This is especially true for small to medium-sized businesses. I founded True North Technologies to relieve some of the pressure presented by digital marketing, and we are privileged to contribute to so many businesses’ ongoing success.

It can be daunting to try and keep up with the constantly changing digital landscape. Our clients trust our ever-expanding expertise to provide consistent returns on their investment. No two projects are alike, so individualized strategy is key. Our services also free owners up to focus on other aspects of their business.

Digital marketing requires a deep knowledge base across a variety of specific niches. Our service portfolio includes both one-time and ongoing projects, each of which demands a vastly different approach. As a business owner, you could certainly seek out resources to help learn the basics of social media management or how to grow your business with SEO. The difficulty for those who choose to go it alone then arises in the nuances of implementation.

A significant portion of our team is Google Search Ads certified, and we also regularly complete trainings and certifications from other leading educators in our industry. We learn from the best at every opportunity and then bring that mastery to the table to support each of the businesses we work with. I like to tell people that we are our own best-case study—we have been able to consistently drive revenue through our internal marketing strategy. This is perhaps best quantified through our content’s reach on social media and the traffic coming to our website. We analyze growth month over month and love to see the same happen for our clients!

While our collective expertise lies in the realm of digital marketing, our clients are the experts in their respective industries. Research is step one for all of our projects. Your business is unique, so your digital marketing should be, too. We first take the time to learn about your operation and your goals, and then incorporate further strategic and industry analysis to reach those objectives. We can even tailor a TapOnIt advertisement to help promote your business directly to new local consumers, driving traffic, brand awareness, and in-person sales.

I especially enjoy the opportunity to support a client’s business with multiple True North services. We often see the most dramatic results in key metrics when we manage more than one facet of a digital marketing strategy. There is something really extraordinary about allowing several discrete elements to interact with and build off of each other. When all your marketing components operate in concert, great things can happen!

For a lot of our clients, their time is just as valuable as their money, if not more so. In addition to the long-term management of their digital marketing, our clients lean on us for monthly, weekly, or even daily maintenance. Our team’s ability to check in on specific performance metrics allows you to give your own clients the attention they need. This consistent monitoring on our part provides the opportunity to modify our approach in real-time.

SEO, in particular, requires a great deal of research and calculated planning to maximize results. It doesn’t make sense for one of our clients to take on the burden of meticulously diving into their website to optimize header tags or assess their competitors’ keyword rankings. SEO is a long game, and we have both the time and the search engine savvy to deliver the incremental progress that leads to higher website traffic. Upon hearing the 6-month game plan we developed for their search engine optimization, one of our clients recently said, “I’m glad you guys are the ones handling this!”

Partnering with True North Technologies affords you the peace of mind that your marketing will be given the time and attention it deserves to yield the best possible results. We take a strategic approach to every component of a marketing endeavor and leverage our expertise to help you reach your goals.

Want to learn more about what makes us a great fit for your business? You can schedule a meeting, request a free demo of a mobile app or website, or send us an email. We are excited to hear from you!