Committing to LinkedIn

Committing to LinkedIn

This year I decided to follow my own advice and commit to one social media platform. Sure I still post content in lots of places, but I am spending time every day on only one platform - LinkedIn.

And, I am not just showing up, posting an update, liking a few things and leaving. I did some research to find out what the LinkedIn algorithm likes and adjusted my content accordingly.

  1. Comments matter. So I am spending time writing meaningful comments on multiple posts each day. I engage with people who engage with me as well as influential people I follow.
  2. Video works. I am incorporating lots of video clips. It means I have fewer people listening to the full episodes, but I am reaching more people with my content, so I will take that as a win.
  3. Strategic connection requests. Selectively sending connection requests to people who engage with the same content I am engaging with has helped me to build a more interesting and engaged community

Working Together to Expand Reach

Let's face it, one of the most frustrating things about sharing content on any social platform, is not getting engagement. While the algorithm certainly controls some of that, you can influence the algorithm.

On LinkedIn, the more engagement your post gets in the first few hours, the more visibility it will have. So, you need a community that responds when you post.

One way to increase engagement is to start talking to other individuals so you see their content and they see yours. Tag a few select people in the comments, ask a question that encourages their response. Then respond to people who comment. No simple likes or thumbs up. You need to keep the conversation going.

Does this extra attention pay off?

It as only be about six weeks, but so far I am satisfied with the results. I have doubled the amount of traffic to my website from LinkedIn. Given the push to a zero click environment, this growth is pretty impressive.

I have added about 400 connections. Not just random spammers, but people I am actually talking to. which make the time I spend on this platform more interesting and productive.

So for now, I am going to invest more time on this platform.

If you have enjoyed this article, leave a comment, maybe a suggestion of something else I should be doing to increase my visibility here, on LinkedIn.

Susan MacConnell

PRE & POST ENGAGEMENT BUSINESS DEVELOPMENT FOR SPEAKERS, COACHES, & TRAINERS

1 年

Lorraine Ball it works when you commit have a plan and don't spam! One other tip: Find an influencer where your future clients live and start genuinely commenting on their posts like a mini post. Its broadcasting to larger network! Connect with people who like your comment and also comment on the post. Common interest!

回复
Ben Hackley

Fractional CFO - Bringing clarity to your current+future financial path, maximizing your business value

1 年

LinkedIn is a relationship-building machine, and that’s all you need for business. Right?

Melanie Diehl

Email Marketing & Local SEO Specialist ? National Speaker/Trainer ? Marketing Strategist + Consultant ??

1 年

Interesting experiment Lorraine. I look forward to hearing more about your efforts as you gain data over the coming months.

Lorraine Ball

Marketing Coach, Podcast Host, Author, Speaker and Photographer

1 年

If you’re going to be in marketing in particularly social media marketing everything you do is with the qualifier “for now”

Janice Porter

LinkedIn Consultant ?? Relationship Marketing Strategist ?? Podcast Host & Guest ?? "Done With You" LinkedIn Lead Generation Training ?? Increasing Your Sales by Building Relationships Online & Nurturing Them Offline

1 年

Everything you are doing is perfect! For now. I love that you are focused on one platform (my prejudice is to LI also) and giving it your all. It is all about engagement which leads to building relationships, which is where business ultimately comes from. Your posts (video and written) are educational and entertaining. I said "for now" because of course we must keep up with changes to the LinkedIn algorithm all the time ... it is always changing. Congrats and keep up the good work Lorraine.

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