Committed to Building Consumer Confidence and Providing Ingredient Education

We asked Cynthia T. Reichard, Executive Vice President, Director Client Services at Arylessence, her thoughts on the industry's commitment to ensuring consumer confidence and here's what she had to say:

"As a leading fragrance manufacturer, Arylessence is proud to support and be part of industry associations that deem consumer confidence and ingredient education amongst their highest priorities. We are honored to be part of two leading associations that spotlight these same priorities in messaging and commitment to consumer audiences – The American Cleaning Institute and Fragrance Creators Association.?

"California’s Cleaning Product right to know bill has enabled consumers to have enhanced transparency to the ingredients found within their cleaning products. Soon after this bill was signed, we took action with the Fragrance Creators Association and several of our ACI member company colleagues to craft and fund the launch of a transparent and educational consumer website committed specifically to fragrance ingredient transparency – The Fragrance Conservatory – www.fragranceconsevatory.com

"This award-winning site is an expansive and enriching resource designed to build consumer trust and advance sound science-based fragrance ingredient information. The Fragrance Conservatory exemplifies many ACI and FCA member companies’ commitment to responsible industry stewardship and comprehensive ingredient education. Through The Fragrance Conservatory consumers have access to an ever expanding, centralized, easy-to-navigate online hub that provides education addressing fragrance ingredients found in their everyday cleaning products, establishing consumer confidence through knowledge.

"Aligning with ACI’s industry priority of chemical management, Arylessence supports the ACI policy goal to ensure legislative and regulatory approaches at the federal and state levels based on risk, and the preservation of members’ ability to innovate and formulate to speed product to market. This approach, along with delivering beneficial fragrance ingredient education through a scientific based resource like The Fragrance Conservatory, will continue to build consumer confidence and trust. We continually support efforts - both financially and with our expert staff resources - to enhance consumer education and understanding of the ingredients within the cleaning products they use.?Elevating the consumer confidence factor has always been and will continue to be a priority for ACI. Arylessence is proud to continue supporting these efforts."

Learn more about the industry's ingredient communication efforts at https://www.cleaninginstitute.org/ingredientcommunication.