Commercial Printing Market: Harnessing Technology for Enhanced Efficiency and Customer Engagement
Raghuraj panchabhai
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Commercial Printing Market Growth & Trends
The global commercial printing market size is expected to reach USD 598.06 billion by 2030, expanding at a CAGR of 3.0% from 2024 to 2030, according to a new study by Grand View Research, Inc. The rising demand for commercial printing for producing promotional material such as brochures, flyers, newspaper inserts, and pamphlets, among others, is expected to be one of the driving factors for the target market growth. The demand for commercial printing spans several industries, including manufacturing, advertising, food and beverage, retail, and healthcare.
The growing advertising needs of businesses contribute significantly to the demand for commercial printing of advertising materials. Commercial printing primarily involves printing on different types of paper and canvas for packaging, publishing, or advertising needs. Typesetting, bookbinding, fulfillment services, designing services, and finishing, which include folding, cutting, and binding, are some of the ancillary services provided by the market players, along with printing services. The fulfillment services include packaging, storage, and delivery of the printed material services.
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The growth of online shopping and the demand for personalized experiences have boosted the demand for commercial printing from the packaging sector. Packaging is considered one of the most important marketing tools, and hence businesses are utilizing packaging to display products’ best features. Also, the packaging is being used as a tool to create an unboxing experience for the users.
As a result, many packaging companies are investing in high-technology commercial printing solutions. For instance, in October 2022, Comexi, a flexible packaging service provider, announced the launch of Digiflex, a machine designed for flexible packaging and label converters to print variable data such as QR codes, data matrix variable codes, barcodes, alphanumeric text, and other numbering & marking applications.
The COVID-19 pandemic severely impacted the commercial printing market. The pandemic led to reduced demand for commercial printing as businesses, and their operations were halted. Furthermore, the outbreak disrupted the supply chain and led to an increase in costs of raw materials and labor, and also severely impacted the distribution, which in turn impacted the growth of the target market negatively.
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The advent of digital media is restricting the growth of the target market as it continues to replace print media with digital media. Users are adopting the digital form of books and magazines instead of the printed medium. Also, businesses are utilizing digital media for advertising purposes. Despite the impact of digitization, the print industry is, however, pivoting its business models by taking into account the changing needs, trends, and new realities of the market.
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Commercial Painting Market Report Highlights
·??????? The digital printing segment is expected to grow at the fastest CAGR of 4.1% from 2024 - 2030. The growth is attributed to the rapid adoption of inkjet and laser printing solutions across the paper and packaging printing sector due to the cost-efficient and flexible nature of the technology.
·??????? The packaging segment accounted for the largest revenue share of over 53.87% in 2023. The packaging segment includes printing on labels, tags, and flexible packaging.
·??????? North America held the second-largest share in the commercial printing market in 2023 and accounted for a revenue share of over 33.16% of the global revenue.
·??????? Asia Pacific is expected to grow at the highest CAGR of 3.4% from 2024 - 2030, and it was also the dominant region in the global market in 2023. The regional growth is attributed primarily to advancements in the print industry, such as digital technologies, particularly in China and India.