Commercial Printing - Inserting Gatefolds into Magazines

Know your audience to grow your audience.

A gatefold is a type of fold used for the purpose of advertising around a magazine or inside, in a section as well. Gatefold cover is a form of packaging for LP records, which became popular in the mid-1960s.

Perfect Binding and Saddle Stitching are two of the gatefold options. When a one-page advertisement can’t tell the whole story, advertisers cling on to using this masterpiece. The French gate feature is a two-piece cover with flaps that meet in the middle. The front provides intriguing hints that entice readers to open the gate to view the advertiser’s message.

A gatefold or centerfold is typically found inside the center of a magazine or a book that opens into six panels (3 pages back and front) or eight panels for a double gatefold. A gatefold encourages a reader to unfold the page making it a perfect place for important information, beautiful artwork or advertisements.

Keeping in mind the design considerations and making the most out of your centerfold with the specialty features is important. A popular choice is the addition of the perforated edges to allow the reader to pull out a poster or form. Another common option is to spot UV, an attachment that adds visual appeal and a tactile sensation. Many specialty paper options are available too to help fulfill the very objective.

These gatefolds are a great medium for promoting a brand or a company. This is the most attractive and appealing way to entice a customer or a reader, especially while going through a magazine. A gatefold would most definitely grab all the attention and cannot go unnoticed.

Inspiration Courtesy:

Quote- Sheridan.com 

Image- Pinterest.com Fun magazine cover doodle art by Ana Strumph & Hattie Stewart

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