Is Commenting on Blog Posts Still Good for SEO?

Some time ago, it was common practice to place links to your website in blog comment sections to boost your site's ranking. But is this still effective today?

Let's explore an example, and you can decide for yourself.

Try performing a very specific search: Tanya in-depth technical SEO Audits.

You’ll notice that the second result on the SERP is a link to a blog post, with Google clearly aiming to match the search intent by showing the related text in the description.

Now, search again without the person's name: in-depth technical SEO Audits.

This time, the same blog post ranks on page 3.

Let's visit the post and examine its content.

The article is comprehensive, with over 17,000 words. It’s well-structured, engaging, easy to read, featuring infographics, resources, and much more. At the bottom, there's a hidden comment section with fewer than 1,500 words. This number includes additional information such as dates.

The comments are placed in a section hidden with CSS and revealed by a toggle JS trigger on an anchor CTA.

This indicates that the comments' content is loaded from the start and is part of the DOM but is hidden initially.

Out of more than 20,000 words of content, the terms 'Tanya' and 'in-depth technical SEO Audits' appear only once each. These terms are not part of the main content but are found in the comment section, which is hidden by default.

Key Takeaways:

• As a website owner: It's still essential to control comments carefully.

You might consider reviewing the comments functionality and, if you want to obscure content, to use buttons that, for example, trigger the additional loading of content that isn’t initially present on the page.

• As a spammer: Keep commenting everywhere. ??

If the comments are moderated, try to stay relevant to the topic. If not, behave as if you're an admin in a social group. ??

Marin Popov – SEO Expert with exceptional analytical skills for interpreting data and making strategic decisions. Proven track record of delivering exceptional results for clients across diverse industries.

• 15+ Years SEO experience
• Over 1000 SEO audits
• More than 300 migrations