Coming Attraction: Adobe Firefly Video vs. Midjourney Video

In case you were wondering, the two biggest stories of 2024 could be the beta launches of Adobe Firefly video or Midjourney video. If they both make it under the wire, we could see a real shoot-out and extraordinary advancement in AI Video Opportunity Space.

I wanted to set the stage and give you some real context for the land grab that's about to take place. Sorry for the Wild West Reference; I watched Kevin Costner's new film Horizon while on vacation: picture wagon trains filled with marketers setting out to find the video promise lands.

For the record, Midjourney and Adobe Firefly solve two different challenges. Midjourney is more of a visual brainstorming tool, while Adobe Firefly is more of a mockup tool. Sometimes, all you need to see is what's possible. It doesn't have to be perfect. Other times, you need to have control of the layout.

Now, imagine what happens when you add video to the mix. Your company has entered the growth stage or has grown into a mid-sized company and wants to extend its marketing reach. You bring in a Fractional CRO or Fractional CMO and arm them with these tools. Stand back and watch the money pile up.