ComCom #1 - Activate Beastmode

Welcome to the very first edition of ComCom, a newsletter created for Europe’s marketing and comms pros, navigating both the opportunities and challenges unique to our continent.

Sure, driving demand and creating content is a global challenge—but sometimes, the headaches are distinctly local (ever tried localizing into 4 different languages? Or dealing with GDPR?).

In this issue, we break down a content strategy that’s actually working—MrBeast’s leaked playbook! We’ve also curated sharp insights from LinkedIn and highlighted key marketing roles to help you make your next big move.

Feature Story: Inside MrBeast’s Content Strategy

Last week, a behind-the-scenes guide titled “How to Succeed in MrBeast Production” was leaked, giving us a rare look into the playbook of one of YouTube’s most dominant creators. While it contains some predictable advice, there are a few nuggets that really stand out—including one that might surprise you.

In this document, MrBeast admits that his first employees had unlimited access to him and his process. Now, he’s turned years of insights into a “brain dump” designed to bring newcomers up to speed on everything he and his team have learned.

Why It Matters:

For anyone creating content, the lessons from MrBeast is obviously gold. His strategies aren’t just about going viral—they’re about creating content that resonates with millions and holds attention. And he breaks it down in detail.

Here’s the highlights from his approach, but if you have the time, read the full doc:

? Results are king: For MrBeast, it’s not about how many hours you put in, it’s about what you actually accomplish. Focus on the impact, not the effort.

? Creativity on a budget: Innovation doesn’t have to break the bank. Finding cost-effective ways to execute big ideas is crucial to keeping content fresh and interesting.

? Thumbnails and titles are everything: A strong thumbnail and a compelling title can make or break a video’s success. First impressions determine if your content gets watched.

? Consultants are your secret weapon: Need to build something crazy? Like the world’s largest pizza? Instead of starting from scratch, find an expert who’s already done it. It’s a time-saver and a “cheat code” to success.

? Retention is everything: The first minute of any video is critical. Hook the viewer right away, and they’re more likely to stay until the end.

? Keep it simple: Don’t overcomplicate things. The simpler your message, the wider your reach.

? Obsess over the details: Everything matters, from lighting to pacing. The smallest adjustments can make a huge difference in holding viewer attention.

The kicker? MrBeast’s surprising take on consultants. He treats them like gold—because they save him time and bring expertise to the table. Not what you’d expect from a DIY YouTube star, but it clearly works.

Our saved LinkedIn-posts this week

Create 50 LinkedIn Ads in 60 Minutes with ChatGPT

Roman Krs breaks down how to quickly generate LinkedIn ads using ChatGPT prompts, templates, and fine-tuning techniques to save time and boost creativity.

How Niche Content Fuels Business Growth

Shiv Narayanan of How To SaaS shares how hyper focus—saying no to distractions—has helped his firm grow by specializing in private equity clients, strategic offerings, and niche content.

Building a SaaS Founder’s Personal Brand: The Adam Robinson Playbook

Finn Thormeier outlines a strategy ripped from Adam Robinson of RB2B, showing SaaS marketers how to turn founders into thought leaders with high-quality content, audience fit, and targeted outreach.

Marketing Moves: Open Roles to Watch Across Europe

A lot of marketing professionals in Europe are "open to work" but hang in there: things are changing (again). Here is just a few roles we've sourced this week:

Marketing Manager at Airfocus (Remote, EU/UK)

Airfocus is searching for a Marketing Manager to lead their marketing efforts, with a focus on digital strategies, webinars, and campaign optimization. You’ll manage cross-channel initiatives and ensure smooth execution, helping drive Airfocus’ growth in the product management space.

Senior Performance Marketing Manager - Italy - at Amenitiz (Barcelona)

Amenitiz is looking for a Senior Growth Marketing Manager - Italy to lead paid media strategy across platforms like Google and Meta. You’ll manage budgets, optimize campaigns, and drive growth. If you’re passionate about both marketing and the hospitality sector, this could be a great opportunity.

Content Marketing Manager at Veeva (Remote, London)

Veeva is hiring a Content Marketing Manager to create thought leadership content for the life sciences industry. You’ll develop articles, reports, and whitepapers to engage enterprise clients across multiple channels. And if you tap in to their value of doing the right thing, both, this could be your perfect next move—just like Spike Lee would say.

Oh.. you're still here?

Thanks for sticking around! If I’ve caught your curiosity, we probably share the same drive for learning and discovery. I’m Jonas Terning, the writer behind ComCom. My curiosity has taken me through 10+ years as a journalist and editor-in-chief, and eventually into the world of marketing and comms. I’ve run large agencies (50+ people), experienced the highs and lows of startups (scaling from 30 to 180 people across Europe and the U.S.), published a novel, and navigated both in-office corporate cultures and remote-first startup setups. Now, I bring all those experiences to my work at Scaale.io.

As a Swede, I’m always tuned in to what’s happening across Europe—especially how our unique challenges shape the way we approach marketing and communications. Through it all, one thing has remained constant: my curiosity. Whether I’m reading, listening, or talking ideas through, I’m always learning. And that’s what I’ll be sharing with you, bi-weekly. Not too much, not too little—just enough. From one comms professional to another, across our continent.