Coloured views

16-1546 has won a popularity contest, just announced. You hadn't heard? You don't know who or what that means? You are not alone! Nor did I until I heard about the beautiful 'living coral' colour that Pantone have announced as the colour of the year.

The importance of colour in good design may sometimes be unrecognised, but cannot be overstated. The impact that colour can have in demanding attention; the subtle messaging by the use of different tones: warmth, strength, female, male, exciting, safe. Advertising, whether on social media, the web, or even the side of a bus, has less and less time to make an impact; attention spans don't allow for lengthy messaging, so effective initial impact becomes the nirvana that the industry strive for.

But how to make yourself stand out? If you are a small brand then referencing what strong, large brands do can work to 'borrow' the references. But for a leading brand, product or company the need to find a way to stand out is a constant challenge. This new, popular kid on the block shows that search is constatly evolving.

What will be next years colour? Well that maybe up to you.

#business #design #marketing #manchester #forestandco #northernpowerhouse