The Colour of You
Kier Adair
Go from unseen to unstoppable with visuals that sell you and your story, so you don’t have to! It's so much more than a photo or shoot! ?? International Personal Brand Photographer | Visual Strategist | Author
Colours are so powerful with the emotions they can evoke. These emotions then play an important part in our decision making, particularly when it comes to consuming. Colour psychology looks at how colour influences our behaviour and the impact different colours can make. For example, blue can make you feel safe and secure whilst green encourages harmony. Orange creates enthusiasm whilst red can enhance your appetite. It's no coincidence that you'll often find dentist surgeries painted blue and many brands like Facebook, JP Morgan and American Express basing their branding on this colour of trust. All so fascinating.
In business, colour becomes significant for your brand and marketing as it can influence how you are perceived, whether your ideal clients connect with you and ultimately consumers' buying decisions. It's therefore key to understand the impact different colours can have when deciding which are right to represent you
YOUR BRAND COLOURS
They say so much about you and your brand it's important to take time to consider which colours are right for you. Most people are unaware of the impact of colour as it can be very subtle. It's definitely something you can use to your advantage though when you know the basics.
Your brand colours will be heavily influenced by your Personal Brand Identity. This is your core values and the essence of you and your business. Please revert to the previous article if you'd like to establish yours:
SELECTING YOUR BRAND COLOURS
Now you have your Personal Brand Identity you can start to identify your brand colours. Based on your key words you can see the colours that are important to you and your brand. Use the colour chart here to match your words to the colour meaning.
I would recommend starting with 2 or 3 hero colours and potentially one or two colours that you can use as accents or to neutralise your pallet. This will be a base starting point which will evolve as there are many shades that you can consider. Here's some guidance when looking at the intensity of colour that is appropriate for you:
Pastel shades will be complimentary colours which signify calm and softness. Vivid shades will add contrast?suggesting excitement and vibrancy
There are some great tools available to support your decision making: Colour palettes on Pinterest can be a great source of inspiration. You can even create a secret board of colour combinations that resonate with you.
https://coolors.co/ is also a fantastic website to see which colour combinations work for you.
Have some fun with this! It can take time to find a combination of shades that work for you but your core values and key words are a great place to start. You can also take inspiration from colours that you love or pictures you are drawn to. Even how you have decorated and accessorised a room in your house. Whilst I knew green and yellow were always going to be part of my pallet, finding the right shades was inspired by the green of one of my favourite tops and the yellow of sunflowers. Trust me when you see the right combination, you will know it's the one for you
Here's my brand colours which give you an example. My Personal Brand Identity key words are Freedom, Positive, Fun, Natural and Intuitive which you can see feature through my colour choice combination.
领英推荐
NEXT STEPS
When it comes to brand photography, your brand colours will impact on your choice of outfits, props and even location for your brand images. This will be the topic for next week's article as we delve into how to bring your brand to life
If you're keen to know more now, feel free to join my Masterclass from Unseen to Unstoppable. This is a supercharged, value packed live session to show you the what, why but most importantly the how to create stunning brand images that connect and convert.
There are just a few of the 10 spots left to ensure everyone has their opportunity to have questions answered during the session. For this month only it's just ￡27
You can also download this handy guide of the 10 Must Have Brand Images. As you'd expect it's packed full of images to inspire too.
Until next week!
Enjoy experimenting with your brand colours
Thanks so much for reading!
Kier
See all the ways we can connect here:
Sanity and safety and FUN in a world gone woke. Coach, Writer, Performer, Speaker, Thinker, Interviewee, Interviewer.
2 年I very much agree on the importance of color.
Championing the need for good health and balance in a vibrant working environment.
2 年I also had a 'colour me beautiful' session 39 years ago and realised why some colours just made me feel drained. It's a fascinating subject Kier Adair. Have you checked out the coloured lighting used in different areas of a supermarket? Psychology in action!