COLOUR OF THE YEAR 2023 - VIVA MAGENTA
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COLOUR OF THE YEAR 2023 - VIVA MAGENTA


Pantone Institute of Colour chose Viva Magenta 18-1750 as the Colour of the Year!

This year’s Colour of the Year is brave and fearless, powerful and empowering, signalling new strength and optimism. So, get ready to see a lot of this colour in stores this year.


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Viva Magenta colour descends from the red family and is often defined as pinkish-purplish-red.

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Main advantages of this colour are that it definitely can make a statement, looks luxurious and expensive and it pairs well together with deep jewel tones like red, pink, orange, emerald green, navy blues, purple as per the few examples below...


Viva Magenta pairs well with most shades of green...

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Looks great with red and pink ...

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Pairs well with orange ...

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Makes a great colour combination with blue and purple ...

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And it looks great in a monochromatic combinations ...


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And do you like this colour? Would you wear it? Share in the comment below.

You can also contact me directly at [email protected] for any style related questions you might have.

To Your Style

Natalia Macri Xx

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