Colour Theory and Emotions.

What is Colour Psychology?

Colour Psychology is something more than colour theory. It is far more relevant to marketing than just a plain description of different colour types.

Colour psychology plays a vital role as the brand recall value is a very important aspect in today’s competitive world, which affects the buying pattern.

For instance, the colour Red represents passion, excitement and confidence and we can see how brands like Coca Cola and Redbull use this particular color in their branding.

Colours and Emotions:

Emotions can be depicted in various forms in the field of marketing such as playing with the current affairs and incorporating them with the concept that resonates with your brand’s beliefs. Another form which instantly connects with your audience as they see or think about the brand.

And what do you think I mean by emotions here?

It is the perception or the feeling that arises when you talk about a certain brand, for example, some brands evoke excitement while others evoke homely feelings.

You should also keep in mind the difference in cultures and nationalities because a single thing can be perceived differently in one country and in a completely different manner in the other country.

To sum it up, Colours of your brand help you in the long run so do not compromise on building your brand identity before you move ahead and burn the midnight oil,?

You can always get in touch with us at https://www.designquarrystudio.com/ ;)?

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