The Colour Of Marketing
Colour Me Social
We specialise in creating, repurposing, and amplifying content, ensuring every piece works harder and lasts longer.
Welcome to the October edition of The Colour of Marketing, our monthly roundup of marketing inspiration and ideas for businesses and leaders to help them amplify their voices and share their purpose.
In this edition, we kick off with our insightful chat with author and LinkedIn personal branding expert?Damian Corbet,?who shares his thoughts on why personal branding is essential for business leaders today.
We share a quick guide to visual storytelling for B2B brands and discuss why humanising your brand is not just a marketing tactic—it's a critical strategy for creating genuine, lasting connections with your audience and stakeholders.
We delve into the strategic power of purpose-driven content. If you're a marketer, founder, managing director, or CEO, understanding the power of purpose means transforming your content from just another output into a strategic asset that powers long-term business success.
And finally, we round off with some ideas to help you find your business story.
So take a few minutes, grab your drink of choice, read on, and inject some colour into your marketing.
Want to hear from someone who knows what's what when it comes to personal branding and why it's essential for business leaders today? We were lucky enough to spend time chatting all about it with Damian, where we learnt more about his path into it, how business leaders use their personal brand to humanise their company's brand, and the role authenticity plays in personal branding, especially for business leaders on LinkedIn.
Visual storytelling is now an essential part of how businesses function in the post-attention-span world, where digital platforms favour visual content. To help our fellow SMEs, we created this very quick guide and shared a few tips on mastering the art of visual storytelling for your B2B brand.
Like many of us, we bet you are besieged by marketing messaging that tells you to "buy now" or "subscribe today," which begs for just 10 minutes of your time.
However, there is a deeper and more effective means of engaging with your audience and stakeholders than that. By genuinely humanising your brand, you can foster authentic connections that resonate personally, building trust, loyalty and engagement.
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We believe that humanising your brand is not just a marketing tactic—it's a critical strategy for creating genuine, lasting connections with your audience and stakeholders, allowing you to create an environment of trust, engagement, and loyalty.
Purpose is the new more.
For any business in the UK and beyond, whether a start-up, SME, or multinational, the pressure is on to cut through the noise and build real connections with your audience—not through more content creation but through purpose-driven content that resonates, engages, and builds trust.
Lastly, we are huge believers that even the smallest businesses hold stories worth telling.
We hope you found what we've shared helpful. If you did, share it and subscribe to The Colour Of Marketing to ensure you don't miss next month's roundup of marketing inspiration and ideas to help you amplify your voice and share your purpose.
#purposedriven #marketing #marketingtips #marketingstrategy #marketingcommunication #humanbrands
Freelance copywriter | Writer & social media manager on for the C-Suite | Co-author of The Social CEO book | Interested in geopolitics.
4 个月It was a pleasure to take part in the interview ??
Head of Creative at Cosaris | Screenwriter
4 个月Great roundup of really insightful content and ideas - great work CMS team! ?? The Visual Storytelling post really connected, a lot of it we already know but it's great to read all of the 10 tips in contect. For me, I think it's often hard or not possible to hit all 10 tips but it's great to have the list and be aware of them all while creating. In a lot of my marketing/creative roles, I often have to think creatively with the strong visuals tip when working with smaller clients as they don't always have access to hi res, powerful images. Still in an age of iphones, etc. sometimes it's as simple as training and supporting people to take a few good photos and a simple 4K video on their phone, and this can work wonders as Cosaris found when creating stories for clients who had individuals all across the world meaning it was impossible to get them all in one place. By training them to take the videos in their own offices we actually got some really interesting and visually unique shots which made the video more engaging and fun to edit!