The Colour Of Marketing

Welcome to the second edition of The Colour of Marketing, our monthly roundup of marketing inspiration and ideas for businesses and leaders to help them amplify their voices and share their purpose.

In this edition, we kick off with our chat with?Roger Jackson,?co-founder of the marketing feedback platform?SenseCheck,?about the power of getting marketing feedback from outside your bubble.

We share a guide to storytelling for SME businesses and their leaders that discusses why storytelling is not just for large corporations with massive budgets and how, as an SME, you can use stories to achieve audience engagement, build brand identity and loyalty, improve communication, humanise your brand, show your value, and grow your business.

Tackle one of the biggest challenges for marketers and SME business owners: content reach.

Finally, we explain why making 'you' the heart of your marketing strategy is critical to your business success. Why? Because people want to engage with people, not faceless brands. They want to feel a connection through authentic, inspiring, informative, and, crucially, human content.

So read on and pop some colour into your marketing.

Read all about our chat with Roger as he shares his take on small business marketing, including the unique challenges SMEs face compared to larger companies, some common mistakes SMEs make in their marketing efforts, and the power of getting marketing feedback from outside your bubble.

Hear his thoughts >>>

Storytelling has been a critical method of human communication for thousands of years. It is a powerful medium because stories resonate on an emotional level, enabling people to connect to companies, brands, and leaders on a deeper level.

As an SME, you can use stories to achieve audience engagement, build brand identity and loyalty, improve communication, humanise your brand, show your value and grow your business.

In this guide, we'll show you how you can tell stories that create impact as an SME organisation or leader >>>

The challenge for SME marketers and business owners is no longer creating content but getting that content to its intended audience.

With millions of posts, tweets, and videos uploaded every day, it goes beyond “just posting”; your content has to cut through the noise. This is where leveraging your networks comes in.

In this never-ending roar, your networks—whether colleagues, friends, followers, or professional contacts—can help amplify your content so it makes the cut.

The following article explores content visibility challenges, the rewards of leveraging your network, and practical ways to maximise exposure and interaction with your content.

Read more >>>

We’re all familiar with branding our business, but what about branding ourselves?

Making 'you' the heart of your marketing strategy is critical to your business success. People want to engage with people, not faceless brands.

They want to feel a connection through authentic, inspiring, informative, and, crucially, human content.

But getting it right without getting lost in the sea of content requires a good strategy. So, we've written some tips to get you started >>>

We hope you found what we've shared helpful. If you did, share it and subscribe to The Colour Of Marketing to ensure you don't miss next month's roundup of marketing inspiration and ideas that will help you amplify your voice and share your purpose.

#purposedriven #marketing #marketingtips #marketingstrategy #marketingcommunication #humanbrands