A colossal leap: my consultancy awakens!

Over the past several weeks, I've received numerous messages asking about the next steps in my professional journey. My answers varied a little day by day until about a month ago, when my plans became much clearer. Earlier this week I announced my consultancy, but today, I'm thrilled to share more of those plans with you!

Looking back on my digital career that began almost fourteen years ago at Target, I've been fortunate to collaborate with talented engineers, developers, and creative minds across many industries. From developing analytics solutions to leading conversion rate optimization (CRO) and experimentation programs for amazing brands like Best Buy, Capella University, Mobly, and Bouygues Telecom. I've also led digital intelligence practices, including product and service development, at agencies such as Ogilvy, Speero, BlastX, and Zion & Zion, and led multivariate (MVT) machine learning (ML) testing programs at Evolv AI.

Reflecting on all the experiences I've gathered over nearly a decade and a half, I find that each step has not only been immensely rewarding but has also uniquely prepared me for what lies ahead. This journey isn't just about continuing a career; it's mission driven and about refining a craft and offering a service where everyone involved—collaborators and clients alike—feels valued and integral to our joint success. Moving forward, I'm setting out to create not only effective optimization strategies for my clients but also a rewarding environment that champions the human element of business.

With that in mind, I am thrilled to announce (again) the launch of Mammoth Insights . At the core of our service is a dedication to partnering with direct-to-consumer (D2C) companies to elevate their digital experiences through innovative research, optimization, experimentation, and advisory support. At Mammoth Insights, clients can expect to receive premium optimization solutions tailored to their specific needs—without the behemoth costs—yes, pun intended!

In addition to working with D2C brands that share our core values, we are consulting with agencies eager to incorporate CRO research and experimentation into their existing service portfolios. With extensive experience in building and operationalizing these programs for various agencies, we offer a pragmatic understanding of how to integrate these initiatives into specialized and profitable parallel services.

So, what truly distinguishes Mammoth Insights from other consultancies and agencies? In my view, it’s a lot of things – but to give you a clearer picture, here are five foundational pillars that define our ethos and how we intend to conduct business:

• Meaningful Client Relationships: We’re committed to forming strategic and meaningful relationships that deeply understand client needs, all with just one goal in mind—crafting impactful optimization solutions.
• Affordable, Tailored Solutions: We offer custom optimization strategies that deliver premium service quality without premium costs.
• Accessible Premium Talent: When you work with Mammoth Insights, you always receive top-tier expertise, no matter the engagement, without incurring excessive hidden costs.
• Learning Through Experimentation: At the heart of our operations, we are an experimentation-led business, which underscores our commitment to a process of learning and iteration. By operating in this way, we empower our customers to use these insights to mitigate risky business decisions and shape their future strategies.

• Sustainable Giving: We are committed to dedicating a portion of our profits to environmental and wildlife conservation. Currently, we are in the process of selecting a suitable charitable organization that aligns with our commitments to conservation and sustainable business practices. If you have worked with one in the past and had a positive experience, please let us know.

Actually, the work that Colossal Biosciences is doing to bring back the woolly mammoth and other extinct species has deeply inspired the name of the consultancy, Mammoth Insights. Environmental and wildlife conservation are super important to us, so I made sure to weave these values not just into our name but into the very fabric of our mission moving forward. Please take a look at their work.

I'll stop there for now. I know that's a lot, but it's also just the tip of the iceberg (yes, another cheesy pun!). So, if you'd like to hear more about Mammoth Insights and the services we provide, I’d love to tell you more about it! Please feel free to reach out and connect with me on LinkedIn or email me at brian@mammothinsights.io.

(website coming soon)

Lastly, I couldn't possibly publish this without giving credit to the folks who have been a positive force, both big and small, in my professional career. I know I'm going to miss a bunch of people but here's a special thanks to Scotty Hagen Braden Nelson Ben Labay Darren Selberg Kathryn Duncan Jon Mead Chris Perkins Kurt Schmidt Chad O. Matthew Luken Alex Labuda Leslie Sonnenklar jason thompson Chris Aburime John N. A. Brown Anna Helmken Johnathan Andersen Tim Wilson ...and my lovely wife Brenna Poe .

But wait, there's more...

A special newsletter offer ??

Since you’re here, if you're new to my EXO Field Notes newsletter, I invite you to subscribe today! Join hundreds of other readers who receive monthly insights into the evolving world of CRO and experimentation. Each issue blends my personal perspectives with innovative approaches from leading companies like Spotify, Sephora, Target, and American Express. Subscribing is also a fantastic way to receive occasional updates on the latest from Mammoth Insights. By keeping this newsletter tied to my personal account, I promise not to spam you. All newsletter editions are intended to be insightful and relevant.

Cheers,

Brian