Colorverse and WebTVAsia Collaborate with Tourism Malaysia for the Debut of "Let’s Go MRXD Season 2" in the Metaverse

KUALA LUMPUR, 26th October 2023 – Colorverse is preparing to unveil Malaysia's iconic sculpture featured in "Let's Go MRXD Season 2," a series that followed the adventures of Thomas Kok, also known as Mr. Xiao Dong (MRXD), a versatile Malaysian artist. The Metaverse will be constructed on the online gaming platform, Spatial, and this unveiling is the result of a collaboration with Tourism Malaysia, as well as WebTVAsia and Prodigee Asia Talent.

This latest collaboration, drawing inspiration from the creation of the Mandarin travel vlog "Let's Go MRXD Season 1" earlier this year, showcases Thomas's journey as he embarks on an adventure through the northern states of Malaysia. His aim is to engage with the local community through storytelling, coffee, and music, all within the framework of a reality show concept.

Scheduled for release this month, "Let's Go MRXD Season 2" will delve deeper into Thomas's exploration of Malaysia's central and southern states, encompassing Negeri Sembilan, Melaka, Johor, Pahang, Selangor, Putrajaya, and Kuala Lumpur. This journey will be facilitated by advanced mapping and Web 3.0 technology powered by Colorverse.

The viewers will have the opportunity to immerse themselves in the Malaysian experience through 12 iconic landmarks featured in the Mini Malaysia segment of the mini-games. These landmarks include the Penang Bridge, Cameron Highlands, Kellie's Castle, Batu Caves, Church of the Visitation & Seremban Train Station, Red Square in Melaka, KL & Petronas Twin Tower in Kuala Lumpur, Floating Mosque in Kuala Perlis, Crystal Mosque/Sea Turtle in Terengganu, Tanjung Piai in Johor, and Wau Bulan in Kelantan. Within this virtual world, they will undertake various tasks while exploring these attractions. Additionally, there is a designated public area within the metaverse where live events, including meet-and-greet sessions with Thomas, will take place.

Sharon Tse, Executive Director of Colorverse, said: “In this partnership, our goal is to take our audience on a journey into a virtual world, offering a unique opportunity to fully immerse themselves in the Metaverse. We believe that the Metaverse is the new way of engagement, especially for the young generation. It’s not just a game; it’s a means to connect people and their creativities without boundaries.”

She continued: “We want users to do more than just watch a reality show; we want you to experience it. That’s why Colorverse operates within the Web2 to Web3 technology landscape, providing comprehensive metaverse marketing solutions for brands and creators. Our mission is to empower them to succeed in the next phase of the Internet’s evolution by seamlessly integrating their content and creativities into the Metaverse. This allows them to engage with their audiences in innovative ways, and build lasting connections with users who share their same passions and interests.”

“Let’s Go MRXD Season 2” was announced in conjunction with the Malaysia Digital Content Festival held from 27 September to 1 October 2023 at the Kuala Lumpur Convention Centre, organised by the Malaysia Digital Economy Corporation (MDEC).

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About Colorverse

Colorverse is a pioneering Web2 to Web3 transformational ecosystem, revolutionizing the digital landscape by delivering a comprehensive suite of cutting-edge marketing solutions tailored to empower both brands and creators in their ascent within the next- gen internet paradigm. Leveraging the groundbreaking potential of blockchain technology, our mission is to forge authentic and fully transparent connections between individuals and brands, fundamentally reshaping the way we engage with and perceive digital encounters within a decentralized universe. For more information, visit https://linktr.ee/colorverse.

About Tourism Malaysia

Malaysia Tourism Promotion Board, also known as Tourism Malaysia, is an agency under the Ministry of Tourism, Arts & Culture Malaysia. It focuses on the specific task of promoting Malaysia as a preferred tourism destination. Since its inception, it has emerged as a major player in the international tourism scene. For more information, visit Tourism Malaysia’s social media accounts on Facebook, Instagram, Twitter, YouTube, and TikTok.

About WebTVAsia

WebTVAsia, a pioneering force in digital media entertainment, powers the vibrant creator economy of Asia. Conceived by award-winning media entrepreneur Fred Chong in 2013, WebTVAsia has since channeled over USD 100 million into the blossoming Asian creative sphere, rewarding an array of top-tier content creators for their imaginative brilliance.

Operating an impressive network of more than 3500 YouTube channels, WebTVAsia surges the digital pulse with over 7 billion monthly views. With a successful monetization strategy for its comprehensive library of 1.35 million videos, the company boasts an astounding subscriber base exceeding 800 million. This vast digital realm, cultivated alongside key Web 2.0 industry players such as Google, YouTube, Facebook, Instagram, and TikTok, cements WebTVAsia's standing as a major player in Asia's creator economy.

About Prodigee Asia Talent

Prodigee Asia Talent is the subsidiary of Asia’s Premium Digital Media & Entertainment Group, WebTVAsia. We give undivided attention to the development of related creative work and business promotion of our artists and influencers. Prodigee Asia Talent offers music production services, program concept development, artist and influencer management, audio-visual application as well as digital marketing.

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