Colors, Color Theory & Color Schemes – Let’s Learn
Muhammad Umair Khan
IMRTC USA Certified Sales & Marketing Professional | Strategic Sales Trainer | Empowering Businesses with Cutting-Edge Sales Solutions
The science and art of using color are both a part of “color theory”. It discusses how people perceive colors as well as the visual consequences of how colors blend, complement, or contrast one another. ‘Color Theory’ covers the signals that colors convey as well as the techniques for duplicating color.
TheColorWheel?shows the arrangement of colors. It shows colors into three groups in color theory: primary colors, and secondary colors. Later, more on that.
So why should you, as an entrepreneur, worry about color theory? Why not simply apply some red to your package and call it good? Coke claims it was successful.
Your brand will grow as a result of color theory. This will help you increase your sales.
Fundamentals Of Colors
In 90 seconds or less, consumers determine whether or not they like a product. That is an exclusive choice based on the color 90% of the time.
Perception affects color. Our eyes sense something, like the sky, and send information about that object’s hue to our brains (blue). Various objects reflect various wavelength combinations of light. Our brain detects these wavelength combinations, which it then converts into the phenomenon known as color.
What do you check for when you’re going down the soft drink aisle and attempting to find your six-pack of Coke among the racks stocked with 82 million cans and bottles? The handwritten logo or that well-known red can?
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