Color should inspire, not divide.
Steven Asnicar
Chief Executive Officer | 1Diversity International & Diversity Australia/New Zealand driving transformative workplace inclusion pioneering innovative DEIB programs worldwide.
In every corner of the world, color enriches our lives. Whether it’s the vibrant hues of a sunset, the deep blues of the ocean, or the soft greens of a forest, color brings life to the world around us, sparking wonder and inspiring creativity. But when it comes to people, the very concept of color has been weaponized, used to divide instead of unite. Racism, rooted in a misunderstanding and misuse of skin color, has fostered centuries of division, inequality, and pain.
It’s time to reclaim the beauty of color—not just in nature but in humanity. “Color should inspire, not divide” is not just a tagline, but a global call to action, urging each of us to challenge outdated notions and build a future rooted in inclusion, respect, and the celebration of diversity.
The Power of Color in Nature
In nature, color tells a story of variety and interdependence. Each color plays a role in creating harmony within the natural world, from the blooming of flowers that rely on bees to the rainbow of fish beneath the ocean’s surface. Nature doesn’t discriminate based on color; instead, it thrives on diversity.
In the same way, human society can only thrive when we embrace the diverse “colors” of our global community. Our differences are not a source of weakness but a wellspring of strength. Different cultures, perspectives, and experiences form a rich tapestry, just as different colors combine to create a masterpiece. Each shade, each hue, contributes something unique to the whole.
The Historical Burden of Division
Unfortunately, for much of history, color has been distorted into a marker of division. Racism has taken the natural beauty of human diversity and turned it into a system of oppression, marginalization, and violence. From colonialism to segregation, from systemic racism in institutions to microaggressions in everyday life, skin color has been used to determine worth and deny opportunity.
But while racism is pervasive, it is not immutable. The past decades have seen movements and revolutions calling for justice—voices rising to challenge the injustice of racism and inspire a world where color can again be a source of inspiration. Movements like #BlackLivesMatter, #StopAsianHate, and countless others have reminded us that our world has the power to change, but it requires commitment from all of us.
Color as a Catalyst for Change
What would the world look like if we allowed color to inspire instead of divide? Imagine schools where children of all ethnicities learn together, sharing stories of their heritage and growing up knowing their differences are to be celebrated, not feared. Picture workplaces where diversity isn’t just a corporate buzzword but a driving force for innovation and creativity—where leaders understand that a range of perspectives leads to better solutions, stronger teams, and healthier communities.
When color inspires, it drives people to come together, to collaborate across borders, and to create art, music, culture, and societies that reflect the beauty of our shared humanity.
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The Role of Brands and Media
In today’s interconnected world, brands and media have a profound role to play in shaping how we see one another. Advertising, television, and social media can either perpetuate harmful stereotypes or break them down. When brands take a stand for diversity and inclusion, they send a message that resonates far beyond their products—they help shape culture.
We’ve seen global campaigns that feature diverse casting, authentic storytelling, and bold messages of inclusion. These efforts are more than just marketing—they are signals of change, a recognition that representation matters, and that embracing the full spectrum of human experience is essential to creating a more just world.
As consumers, we have the power to support companies that value diversity and challenge those that fall short. Our choices in the marketplace, our voices on social media, and our advocacy in the public square all contribute to the ongoing fight for racial justice.
Taking Action: What You Can Do
Creating a world where color inspires, not divides, starts with each of us. We must take personal responsibility for challenging our own biases, educating ourselves on the history and impact of racism, and actively participating in the work of dismantling it. Here are a few steps to consider:
A Global Vision of Unity
Around the world, people of all races, ethnicities, and backgrounds are standing up for a future where skin color no longer determines opportunity, safety, or worth. This is not just a dream—it’s a necessity. Our global challenges, from climate change to inequality, cannot be solved if we are divided. We need the creativity, the passion, and the ideas of every individual, regardless of the color of their skin, to build a better tomorrow.
So let’s allow color to inspire us—not divide us. Let’s celebrate the vibrant spectrum of humanity, in all its shades and hues, and commit to a world where every individual is valued, respected, and empowered.
Because the world is a brighter place when we see the beauty in every color.
#ColorInspiresUsNotDividesUs