Color psychology - do colors matter?

Colors in marketing influence the decisions made, the well-being of customers, their purchasing power and the way a given brand is perceived. Marketers and advertisers are well versed in the psychology of color and use this skill to attract consumers' attention. In today's article, you will learnthe basics of color psychology and learn about how individual colors affect user behavior.

Color psychology - basic information

According to official research, color is the most important element motivating more than 65% of customers to buy. Interestingly - 75% of people evaluate the product immediately after seeing its color ( snap judgments ). Differences in responding to specific colors are determined by gender, upbringing, experiences and personal preferences.

IMPORTANT: If the customer has two products with similar parameters in front of him from unknown companies, he will choose the product with the most appropriate color.

Colors help in the correct perception of individual products. For example, blue inspires confidence, red prompts action, and black is responsible for prestige. In short - colors have a significant impact on the psyche of consumers and directly affect purchasing decisions. First, attention should be paid to targeting your ads to the right gender.

Colors that attract women's attention

1. Purple
2. Blue
3. Green

What colors do women not like?

1. Brown
2. Gray
3. Orange

Contrary to popular belief, women do not identify themselves particularly with pink. According to psychological research, it can be said that it is not particularly attractive to them. What colors attract males?

Colors that attract men's attention

1. Black
2. Blue
3. Green

What colors don't men like?

1. Brown
2. Purple
3. Orange

The described color preferences apply to most men and women. There are exceptions because the response to color depends on individual experiences, personal preferences and genetics. In order to fully understand the psychology of colors, it is worth getting acquainted with their exact effect on people.

How do individual colors affect user behavior?

Colors evoke different feelings. They are associated with honesty, due care, natural aspects of life, luxury and unconventional nature. It is worth studying the details of the primary colors advertisers use to better understand the psychology of color.

Blue - peace and loyalty

Blue is one of the three most used colors in the world. It is associated with silence, security,composure, peace, order and loyalty. Typically used on insurance and financial ( PayPal ) websites.

Blue is such a universal color that it can be successfully used for many corporate websites. In thecase of eateries, it is not worth using it, as it may be associated with poison.

Yellow - warning

Yellow is a very popular color - for most people it is associated with road signs. However, in some cases it is recognized as a color that evokes joy and friendship. On the website, it can be used to highlight low prices.

Green - a symbol of nature

The meaning of the green color does not need to be explained to anyone: pro-health, ecological and environmentally friendly products. According to research, green increases the level of creativity. If the company website has something to do with nature - everyone knows what kind of colors to use.

Black - sophisticated, luxury

Black color is a determinant of elegance and prestige. Used to emphasize the value of expensive clothing, fast cars and elegant watches.

Color psychology - summary

Sufficiently understanding the psychology of color is extremely important to any individual, marketer or advertiser. Understanding how the mind works on particular colors will protect you from unwanted purchases and offers.

Have a nice day!