Color me brand memorable

Today, I’m feeling blue … so I figured, why not share fifty shades of blue from my personal library? Because honestly, we could all use a dose of Vitamin Sea, am I right? ????

But before you grab your beach towel, let’s talk brand colors—because choosing the right hues isn’t just about looking pretty; it’s about making an impact (and, ideally, not making people’s eyes bleed). And yes, your brand colors should be documented in your brand guide. We’re not just talking about slapping a logo on everything.

Why Brand Colors Matter

Your brand colors set the tone (pun intended). They influence how people perceive you, recognize you, and even feel about your brand. Ever noticed how certain brands just feel trustworthy, exciting, or luxurious at a glance? That’s color psychology in action.

Here’s a cheat sheet on color meanings and their branding superpowers:

Mixing It Up

Once you've picked your primary brand color, the next step is creating a balanced palette. That includes:

• Primary Colors: Your signature hues—front and center in your branding.
• Secondary Colors: Supporting players that complement your primary colors.
• Accent Colors: Used sparingly for emphasis (think buttons, highlights, and pop moments).

Brand Color in Action

Let’s play a game. Think of a major brand and the first color that pops into your head.

• Coca-Cola? Red.
• Starbucks? Green.
• McDonald's? Yellow.

Boom. ?? That’s the power of brand color consistency.

So, what’s your brand’s vibe? Are you a bold, energetic red, a calm and collected blue, or a luxe and mysterious black? Whatever your palette, make it intentional, make it consistent, and make it memorable.

Thanks for joining me on this little trip down Vitamin Sea memory lane. ?? Now, if you’ll excuse me, I am going back to enjoying my ocean photos since I can’t be there in person.??#NoFilters