Color, Digital Print and Form Factor: How does this influence critical buying decisions at Costco and Sam's Club?
Color is an essential element of any brand. Color influences human behavior and buying decisions. For established brands, it's crucial to stick to a consistent color palette to maintain brand identity. Utilizing Digital Printing technologies can help with making your product stand out from the competition in the aisles of Costco and Sam's.
Costco and Sam's lighting is unique, with a mix of LED and natural light diffused throughout the Club Store. This means that graphics need to be bold and easy to read, especially in darker areas of the warehouse.
While some brands focus on differentiating themselves from the competition, For Example, Costco's Kirkland Signature brand has shown that having one consistent brand can be incredibly successful. By allowing different products to use a color palette independently of each other, Costco creates a cohesive brand identity that spans across a wide range of products.
Digital Print allows you to utilize variable data and vibrant digital printing to emulate the success that Kirkland has seen with their branding at Costco. Our Barbaran Printer and HPC550 Digital Printers specialize in Club displays and making your product stand out from the rest!!
Bay Cities is also G7 Certified to ensure all your color is on point to your Brand!!
In summary, creating a splash of on-brand color on your product packaging or tray packaging is a great way to promote your product. Don't miss an opportunity to make a statement with your graphics and stay true to your brand identity.
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Do you need help designing an upcoming Costco or Sam's Club Program? Do you have a presentation coming up and want a fresh new look for your product at Club that will help increase sell-through? Reach out today and we will get you rolling with the best designers in the industry!
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