THE COLLECTIVE INTELLIGENCE and what HP Indigo customers have to do with it

Knowledge transfer and best practice development are built in us as humans.

Groups of individuals acting together to achieve better and superior results are not a new phenomenon.

People have always teamed up since humans exist (e.g. for chasing deer, waging war, producing goods). What distinguishes collective intelligence from such common forms of cooperation is that information technology plays an important role in enabling the desired outcome.

Collective intelligence is a powerful way to get things done in this age of crowd wisdom and wikinomics.

Google and Wikipedia are examples of collective intelligence in action. Each of them demonstrate how judgments made by millions of people harnesses that collective knowledge of the entire web to produce amazingly intelligent answers to the questions we type into the Google search bar and the world’s largest encyclopedia, developed with almost no centralized control.

With every new HP Indigo press that is being shipped, a customer is born. A customer who needs to fulfill their business potential and stay ahead of the competition by improving efficiency, growing production volume, and increasing automation and innovation.

ALL VERY QUICKLY.

These key business drivers can take years to develop.

For a decade HP has worked hand-in-hand with Print Service Providers (PSPs). Developing know-how, embracing challenges, overcoming obstacles.

HP Indigo customers have entered new categories, expanded current offerings and secured their future by adding value and participating in more, new high-margin business opportunities than ever before.

We took PSPs from possibility to proven performance and along the way we also used smart data systems, through which we learned and accumulated their collective experience. Now, based on 1000’s of customers, it forms our DNA and serves as the success enabler behind every press we ship to customers. 

The road to success is paved with an Indigo press. A world of growth and exciting new capabilities await, all you’ve got to do, is take the first step.