Collective Insights

Oh, hello! ??

Welcome to our first edition of the Collective!

We’re here to cover a little gaming, a sprinkle of ads and marketing, and a smidge of publisher insights and news…

Let's go ??

It's been a busy month so far, especially as we're still in full event mode. ??

Being back at in-person events, and to be able to see announcements for some of the biggest games is always a win. ??

• We're excited about Where Winds Meet, a gorgeous open-world RPG, that mixes Elden Ring, Zelda, and Assassin’s Creed.
• We’re also pretty hyped about Conscript, a new horror game that breathes Resident Evil 4 but is scarier, and set in World War I...
• The fallout from MediaMath has also hit the stage this month, with new owners Infillion taking the reins after its $22m acquisition.
• Not to mention Dave Bautista resurrecting a classic '90s commercial for Mortal Kombat 1…?

Events ?

Hot on the heels of Gamescom and PAX West, our team headed to London for WASD this week.

• WASD is an incredibly cool event that looks to bring together gamers and industry folk alike. We were super excited to be attending, and connecting with all the brilliant people at our sister company Project N’s mixer!
• Here's a little peak at last year's event ??

News ??

• Barclays has collaborated with Xbox to create a Mastercard, allowing cardmembers to earn points with everyday purchases and redeem those points on games and add-ons at xbox.com. This, for the time being, will be available in the US only, from September 21st.?
• Steam turned 20 this week. That’s right, 20 years old… We’ll let that sink in.?
• iPhone 15 Pro will run native versions of AAA?titles. The new phone will be compatible with "advanced" game controllers, such as the PS5 DualSense.

A bit from us ??

As a market first, we've collaborated with SEGA Europe to promote their beta for the looter, shooter heist hybrid, called HYENAS.

How's this a market first? ??

Well, the beta keys and the CTA for users to join the beta, are all being driven via the Opera GX browser platform, with awareness inventory being distributed globally across wallpapers, teasers and the GX Corner multimedia unit.

We've taken this a step further, with short-form videos as introductions to the game and its mechanics being published from our site partner PCGamesN's social channels.

This is the next step in our creative and strategic relationship with Opera and demonstrates what we can do when utilising our PC communities in unison, which is pretty cool.?

Featured Partners ??

We work with over 200 games, media and entertainment sites to support their monetization and audience growth.?

This month we’re putting one of our newest sites into the spotlight. Hey StarfieldDB!??

With Starfield officially dropping last week, we figured it was only right to showcase this fantastic partner. Check them out here.?

During the last few weeks alone, Starfield DB has seen over 2.2m page views and a whopping 958k users! Congrats! ??

That's it! We hope you have a great month??