COLLECTIVE BIAS IS THE CURRENT DAY TRUTH
CA Balaji Aravamuthan
CEO Advisor | Managing Partner - Suvarchas Technologies | Founder - Datacharya.ai | Data-Driven Profitability | Bridging the Data Gap | DPDP & Compliance
Okay here’s a thought-
If you had to rename social media by its use, how would you do it?
Here’s how I would do it -
- WhatsApp.com will be Rumour.com
- Instagram will be Vella.com (loiter.com)
- Twitter.com will be Tea.com (gossip.com)
- Facebook.com will be Get-props-for-games.com
- Snapchat.com will be sundar-bana-do-yaar.com ( filters.com / makebeautiful.com)
- Youtube.com will be 2x.com (2x-speed-video.com)
- LinkedIn.com will be Formal.com
- TikTok.com will be Scroll.com
These social medium are quite successful because of their better customer understanding and seized the opportunity. It’s interesting to know that these apps weren’t originally visualised as so.
While technically any post can be posted at any of the social medium, we see a surprising alignment in people’s choice to select certain social media for certain posts.
There are enough scientific studies on its psychological impact and perception influence. It extrapolates emotions, Spreads misinformation and disinformation, encourages opinion based insights and alters our reality.
While we all understand social media extrapolates our mood, it can be a healthy debate to contribute to its algorithm in the right manner. For example, for sadness, anger, depression, and prejudice, it can give reverse algorithms which will lead to neutrality, but instead it feeds you the same emotions to exaggerate further.
We all know the profound wisdom of sage Yajnavalkya through Brihadaranyaka Upanishad :-
You are what your deep driving desire is.
As you desire, so is your deed.
As your deed is, so is your destiny.
Had this been written today, it would go as:
You are what your deep driving desire is.
As your desire is, so is your search
As your search is, so is your algorithmic feed
As your feed is, so is your perception
As your perception is, so is your bias
Collective bias is the current day truth.
As your collective truth is, so is your collective destiny
-Samajik upanishad
#socialmedia #perception #upanishad #algorithm #truth
Account Manager| Business Process Automation Expert| Expertise in Python-based Automation, RPA tools, IDP and Chatbot Solutions | End-to-End Delivery Specialist | Business & Technical Consultant
2 年thanks for sharing!
Head - IT (Global Information Services) | Business & Technology Transformation | M&A | Integrations | Mentoring
3 年Very true! Will use them for right cause
Lean Six Sigma Consultant @Greendot Management Solutions | Lean Six Sigma
3 年Balaji, thanks for sharing!
Enterprise & Large Account Manager for AI-ML Powered XDR with SOAR and Malware Research, SaaS based- XDR Services & NGSIEM & MITRE ATTACK Framework. Business Strategist for Security & Identity Access Governance.
4 年good morning sir.. really great to read your comments. appreciate sir
Very nice interpretation Balaji Aravamuthan