Colleagues at INDEED

This is an article partially published on the INDEED journal, you can find it here.

?Your first impression of INDEED?

?When I firstly joined INDEED, the firm was transitioning from a pure industrial profile to an overall user experience approach. The shift was a natural step, especially by considering the innovative methods and tools that have been internally developed around the concept of human-centered design. So, I was extremely attracted by the opportunity of investigating the new digital interactions while keeping active the tactile physicality of the world. In fact, my interpretation of the claim “human-first in innovation” lays in the strong connection between the physical world and the digital one, so in that middle ground where avatars connect with real people. If you want to operate on both digital and physical levels, multiple disciplines have to join forces, and INDEED is definitely able to bring this expertise to the table. Nowadays the percentage of agencies focusing only on the digital is much higher, so INDEED stands out of the crowd because of the ability to draw connections between different disciplines and problem areas.

Your first serious business talk at INDEED??

My job is to design and manage anything related to our clients, so “Business" is a crucial point. I believe that the next step for designers is to elevate their role to the business level, it’s important to be conscious about all the processes and connections of what happens before and after what we design, that’s the reason of the mainstream explosion of Service Design. As a designer with over 10 years’ experience, I’m now building muscles in Business and Strategy by exploring the edges where these disciplines are overlapping, and this is a crucial step because the Design is just one of the multiple facets of a business.

Who are you and what do you do apart from INDEED??

I'm Italian, from Napoli, and I lived/worked across different cities like London, Milan, Belgrade, Rome, Shanghai, Shenzhen, currently based in Hamburg. I’m a curious person who often asks two main questions, “why” and “so, what?”. I usually work surrounded by books all over my desk. I’m addicted to reading, I love writing thoughts and share design articles with the hashtag #timeforreading. And I’m passionate about documentaries, psychology, and theatre; even though improv workshops and guitar are my newest loves.