Collagen 2.0 - The Next Level

Welcome to Collagen 2.0; we have already written about this amazing protein but now it’s time to take it to the next level. Interested in different forms, types, and regulations concerning it? Well, keep on reading...

Collagen forms

We often deal with questions about which kind of collagen a brand should use in a product. The answer is relatively straightforward. Collagen is a complex protein, whereas hydrolyzed collagen is broken down into small units, called collagen peptides, made of a few amino acids.

Not broken-down collagen is called gelatin, which you can sometimes find on the market as a supplement, but it is not as common. Gelatin supplements contain larger peptides and do not dissolve as easily in liquids. Manufacturers use gelatin to make gummies or as a thickener, as it gels when mixed with juices. Because not entirely broken down, gelatin is more likely to cause an upset stomach and bloating due to the larger units of peptides.

Furthermore, all quality collagen supplements are hydrolyzed. The better the hydrolyzation level, the easier it is to dissolve in liquids. To get a first-class quality liquid collagen supplement, you need to source the best possible collagen peptides on the market.

The hype about the type

There are 28 known types of collagen, and there are at least 23+ ways of misleading you when trying to sell you third-party manufactured collagen supplements. Why? Because there are five of these types that you can find in the ingestible cosmetics at your favorite third-party manufacturer. And only three are interesting for the consumer.

The most abundant collagen found in connective tissues is Type 1. It is a powerful form of collagen that is considered the building block of our skin. If you are a beauty brand, you should focus on this one.

Type 2 collagen is the kind that forms your cartilage. Cartilage is found all over your body—in your ears, nose, bronchial tubes, rib cage, and joints. Joint pain and arthritis are common ailments with symptoms that may be alleviated by supplementing Type 2 collagen. This makes Type 2 a wellness company’s preferred collagen type.

Now, Type 3 collagen ties back into Type 1 collagen. Also, a significant component of our skin and organs, Type 3, is fibrillar collagen. It is found in the heart and many other areas of the body where you find Type 1 collagen. Skin elasticity is another concern many have as one age, and Type 3 collagen will boost firmness and elasticity, helping to retain a more youthful appearance.

The last two types of collagen are Types 4 and 5. Occasionally, these will be seen supplementally in a “blend” of collagens. Type 4 is used in forming the placenta of pregnant women, and Type 5 is used to create cell surfaces and hair as well as being found in cartilage.

Mind the law and your own country’s regulations

When choosing your ingestible cosmetics third-party manufacturer, you should also consider the regulations and documentation provided by the manufacturer. European regulations for food supplements are generally stricter than in the U.S. This difference is primarily due to the fact that Europe has chosen a precautionary approach to Regulation, while the U.S. governing bodies tend to be more reactive. There is a general rule that each nation administers its food laws and standards.

Clinical studies and other certificates

From safety studies to efficacy testing and claims substantiation, clinical trials in the beauty industry provide comprehensive data that increases the credibility of the products and the brand.

Clinical trials are vital for collagen beauty brands, as it is rare for even skincare enthusiasts to see the visible effects on their skin. If the brand can effectively document how its product works magic on their skin, the consumers are more tempted to take action and possibly add the item to their wish list.

We are here to support your intelligent marketing campaign and sales effort with a scientifically-backed products to make the new customers want to learn about your brand and create a loyal consumer group who is purchasing the products.