Collaborative Customer Growth | Edition #2
DataCo Labs
The Collaborative Customer Growth Platform. New customer knowledge. New customer reach. Everyone is protected.
Collaborative Customer Growth.
Important to have conversations about.
Even more important, to put into action.
To turn the attention on ourselves just for a moment (before we continue driving our weekly newsletter narrative on the huge opportunities in trusted collaborative ecosystems)…
Last week, we had quite the landmark moment in our (short) DataCo history ??
We were announced as a strategic partner of Nine , at their 2025 Upfronts presentation at Carriageworks, Sydney.
Announced alongside other partners such as Adgile , these strategic partnerships with Nine help deliver unparalleled measurement and attribution capabilities for their advertising clients, and increase advertising impact measurement.
Care of this relationship, we’re able to enable Nine to integrate rich consumer profiles based on aggregated category spend via ANZ data.
We securely connect the valuable data to Nine’s own. They provide advertisers with sophisticated insights into sales uplift and category spend outcomes, directly linking them to exposed audiences to measure advertising impact.
This is the power of Collaborative Customer Growth in practice ??
(Though we do like when people talk data to us.)
Read all about our new Nine partnership HERE
LISTEN: DATA CONVERSATIONS PODCAST
‘Harnessing External Data: Powering Financial Growth and Risk Management' with Mark Hookey, CEO at Demyst
The latest Data Conversations episode, hosts Michael Bridgeman & Danny Tyrrell (who also fill their days as DataCo Labs co-founders) interview Mark Hookey, founder and CEO of DemystData.
The discussion focuses on Mark's journey from strategy consulting into data analytics and product development, along with insights into Demyst’s mission to help financial institutions unlock the power of external data to drive growth, mitigate risk and automate processes.
Mark has over a decade of experience in data tech and product development, including leadership roles at LexisNexis and Optimal Decisions Group.
领英推荐
As part of this data conversation, Mark hones in on data-driven decision-making and the role of external data reshaping the financial industry, as he recounts his experience leading global teams across New York, Europe and Asia.
Key Insights of Note:
For Fans Of: Data mobilization, governance, and agile development!
Listen:
Spotify HERE
Apple HERE
WE WANT YOU...
...to appear on future Data Conversations Podcast episodes, that is.
Danny Tyrrell & Michael Bridgeman have spent the entirety of 2024 having conversations with data leaders, who recognise the massive opportunities in Collaborative Customer Growth too, and want to have a conversation about it.
And now, we're curating our guest list for future episodes, and we'd love for you to tell us if you should be on it, having a discussion about Collaborative Customer Growth, with us in 2025!
Let's Chat ??
Looking to discuss the future of data collaborations?
Want to put yourself forward as a Data Conversations future guest?
Contact Us here: https://dataco.ai/collaborate