Collaborating with Purwadhika, Fammi: Opening Career Opportunities and Strengthening Competence in the Field of Digital Marketing

Unemployment is a serious problem now, especially in Indonesia. One of the biggest reasons is the lack of skills and work experience which is the main factor causing it. According to data from the Central Statistics Agency (BPS) in February 2022, the open unemployment rate in Indonesia was 7.25%, or around 9.31 million people. The majority of them are graduates of vocational schools or diploma programs who lack sufficient work experience. Even though education levels are increasing, there are still many people who do not have the skills needed to meet the needs of today's job market.?

One factor of this problem is the mismatch between the skills possessed by the workforce and the job requirements available. Many of today's jobs require specific technological and digital skills, and without these skills, job seekers can become irrelevant or less competitive in the job market.

In addition, job seekers often face obstacles in gaining the work experience required by many employers. Many employers are looking for employees with prior work experience, and this can be a barrier for those who have just graduated from school or university or who are just entering the job market.

One that can overcome this is to strengthen skills and experience and increase the portfolio of experience that is in line with work skills. Purwadhika School is an Educational Institution that focuses on career advancement Digital technology does not only focus on material education but provides training opportunities in fields needed in the job market. Education and training can help job seekers acquire the skills needed to meet the job requirements available. By providing this opportunity, Purwadhika helps prospective job seekers gain work experience and strengthen their skills needed in the job market.

Currently, Purwadhika is opening partnerships with many companies to channel his students to do internships for 3 months. Of course, the company that is channeled is not a random company. The company provided certainly meets the standards and is organized.

One of the collaborations with Fammi is a social learning platform designed to cater to the needs of modern schools & families who want to provide the best education and upbringing for their children. With the support of the latest technology, Fammi provides a comprehensive ecosystem that optimizes each parenting role and offers solutions to various problems that arise during the parenting & education journey. Fammi itself focuses on its mission as a technology-based, accessible, and impactful scale-up company. In line with that, Fami is one of the companies that can offer students internship opportunities to develop their skills, especially in this case in the field of Digital Marketing.

Internship at Fammi provides an opportunity for apprentices to be directly involved in the pre-to-post process in the digital marketing strategy.

Purwadhika will also provide opportunities for apprentice students to present digital marketing projects that they have made in front of Fammi. The Jobdesks that can be filled are:

1. Assist the digital marketing team in designing and executing digital marketing campaigns, including online advertising, email marketing, and social media.
2. Collect, analyze, and report digital marketing campaign performance data to assist the team in making strategic decisions.
3. Write content for websites or social media to increase engagement and strengthen brands.
4. Assist in designing and implementing SEO (Search Engine Optimization) strategies to increase website rankings in search engines.
5. Assist in building and maintaining relationships with social media influencers and partners.
6. Monitor the latest trends and developments in the digital marketing industry and provide recommendations to the team on how to integrate them into marketing strategies.
7. Give presentations on digital marketing projects that have been made to clients or partners.
8. ?Conduct market research and analysis to assist the team in making strategic decisions in developing digital marketing campaigns.

In carrying out this job desk, apprentice students are expected to learn and develop in the digital marketing field, as well as assist the Fammi team in achieving the set digital marketing campaign goals.

The internship program will offer students the opportunity to learn from experienced digital marketing professionals and gain hands-on experience in the field. Students will work on real-life digital marketing projects and through this internship program, students will develop a range of skills that are highly valued in the digital marketing industry. These include analytical thinking, communication, creativity, problem-solving, and data-driven decision-making. Furthermore, the experience gained during the internship will give students a competitive edge when applying for jobs in the digital marketing field, as they will have the practical experience and a portfolio of work to showcase their skills.

Through this collaboration, Purwadhika and Fammi hope to make a positive contribution to the development of superior human resources who are ready to compete in the digital era. Purwadhika and Fammi believe that this collaboration will have a positive impact on the development of education and the workforce in Indonesia.