Collaborating with AI

Businesses now have the ability to utilise AI to drive efficiency. This is quite possibly the most widely accepted fact of 2023. There has been much talk in our industry on this very subject. The AI age signals a turning point in marketing, as it does in many other areas of business. And so it's a topic that is continually evolving, as use cases of AI do. Many fear this technology may replace them or their roles. But that has never been our view, we see AI as an enabler. So in this month's newsletter we're sharing practical examples of how our teams are working with AI, in partnership.

Welcome to this month's edition of The Whole Nine Yards, where we've brought together experts from five of our teams to tackle the topic of Collaborating With AI.

How to collaborate with AI to improve your SEO game

We’ve asked three of our talented team leaders to discuss their first hand experiences testing and collaborating with AI over the past year. In this article, they discuss practical examples, share their biggest learnings and forecast what the future of Technical SEO, Content, and Digital PR looks like in the age of AI.

Generating keywords by leveraging BERT embeddings

Cross team collaboration is an important part of how we work at Yard. The Cubed team were recently tasked with supporting our Search team by finding ways to streamline the process of generating or enhancing a keyword set. And they did just that. Here's how.

Leveraging the power of Adobe’s built-in AI

AI is not only enhancing our creative potential; it's allowing us to understand our customers and deliver relevant personalised experiences at scale. Discover how our data team have been leveraging the power of Adobe's built in AI.

The Whole Nine Yards Podcast

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Ones to watch

Blazing a trail. Taking on a mighty mission. Existing with incredible purpose. Brands for good. Here are a few to check out this month.

Tred

Financial Services

Elevate your banking with an innovative debit card & app; track spending whilst planting trees.

—?Find out more

Tilda

FMCG | Food

Explore flavours from all around the world with Tilda – the brand that redefines rice.

—?Find out more

Crumbs Brewing

Sustainable Beer

Crafting liquid art from bread crumbs, relishing sustainability, one sip

at a time.

—?Find out more

News

We've been honoured with a prestigious?BIMA (British Interactive Media Association)?Award for the Best Use of Data in our self promo Celebrity Jets Campaign.

We don't know if we have won bronze, silver or gold yet. But we're delighted regardless! The awards ceremony is on the 21st of November so we'll keep you posted on how we do.

Are you a digital marketing professional interested in appearing on The Whole Nine Yards podcast?

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