ColdPlay = SoldPlay: The New Marketing Era of LIVE Events

Coldplay WHO? FOMO: The Fear of Missing Out

Until yesterday, more than half the people I know didn't know #Coldplay. Did I? Well, my respect grow if I mention, I and Chris Martin are the same age. Our birthdays' are a month apart. His is 2nd March and mine you don't care about! Ha, so much for my Daddy vibes, Coldplay Gen Z fans.

In today's digital age, the fear of missing out (FOMO) has become a powerful driving force behind consumer behavior. People are increasingly drawn to experiences that offer unique and memorable moments. This shift has led to a surge in demand for live events and experiences.

The Power of Live Events

Artists like Diljit Dosanjh, Coldplay, and Taylor Swift are leveraging the power of live events to connect with their fans on a deeper level. Their concerts and performances are not just about music; they are about creating unforgettable experiences that resonate with the audience.

Selling Experiences, Not Products

The key to successful marketing in today's era is to focus on selling experiences, not just products. People make purchases based on feelings, and live events offer a powerful way to evoke emotions.

• The Disney Model: Companies like Disney and Lego have mastered the art of creating immersive experiences. Disney's theme parks DisneyLand and Lego's LegoLand are more than just places to play; they are destinations where people can live out their dreams. Toys R Us crashed out because over 2000 stores world-wide and no stories!
• ZomatoLand: A Musical Experience: Zomato's concept of ZomatoLand is a prime example of how a brand can leverage live events to create a unique and engaging experience. By focusing on music, Zomato is tapping into a universal passion and creating a memorable event for its customers.

The Doom of Society and OYO

While the focus on experiences is gaining momentum, it's important to note that not all experiences are created equal. Companies like OYO have faced criticism for prioritizing profits over customer satisfaction. This highlights the importance of authenticity and genuine experiences in today's market. Booking an OYO room was now seen as a promiscuous affair. OYO was now for the unmarried

Relatable and Sharable Experiences

Experiences that are relatable and sharable are particularly effective in driving consumer engagement. Brands like Red Bull and Coke Studio have successfully leveraged this concept by creating content that resonates with their target audience.

In conclusion, the new marketing era is all about selling experiences, not just products. By focusing on creating unique, memorable, and relatable experiences, brands can tap into the power of FOMO and connect with their audience on a deeper level.

PS - I did my version of Coldplay by attending Lucky Ali. That's Rumi for the soul