COLD ONES: The Inside Scoop Interviews | Episode 14, Mike Berger
?? Link to full episode: https://www.reachsuite.io/post/cold-ones-podcast-mike-berger
??? New? COLD ONES Alert! Episode 14 of the COLD ONES Podcast is Live ??
?? Featured Flavor: Yasso Greek Yogurt Bar?
???? Personal Deep Dive: BIG sailor! What? The man likes to sail???
?? Key Takeaway: In episode 14 of the COLD ONES Podcast, Former Vice President of Product Marketing at ClickUp, Mike Berger , talks about how he transformed customer success into a mission-driven function at Gainsight and gained buy-in from CEOs to essentially help build a function from the ground up!?
What was his innovative strategy for category creation and what are some of the nuances of navigating prosumer vs enterprise-heavy products? Tune in now to hear from Mike!
And last but not least, Mike wanted to shout out a few folks who have had an outsized impact on his success to date. Big thanks to Chandar Pattabhiram Cheryl Chavez , Sanjay Dholakia , Nick Mehta , Kevin Wu , Leela Srinivasan , Bill Binch and Bryan Hamblin ??
Link to full conversation: https://www.reachsuite.io/post/cold-ones-podcast-mike-berger
Great insights in this episode! It's fascinating to hear how Mike Berger approached category creation and navigated prosumer vs enterprise products. What challenges did Gainsight face in gaining CEO buy-in for the mission-driven function?
Chief Revenue Officer at Muck Rack
9 个月Mike Berger excited to listen! Always loved partnering with you.
CXO, Board Member || Workato, Coupa, Marketo, Freshworks, IBM, Gainsight, Accenture, DFIN
9 个月Mike Berger is amazing! Glad you had him on..looking forward to hearing this episode