Cold Email Deliverability: The ONLY Guide You Will Ever Need

Optimizing Email Campaign Volume

Initiating and maintaining your email outreach necessitates a strategic approach to volume control. This is crucial from the onset of your email warming process and continues throughout your cold email campaign.

Email Volume Guidelines:

• Limit daily emails to a maximum of 40 per account.
• Commit to a minimum two-week warming period for your email accounts.
• Utilize tools like Smartlead to automatically adjust the warm-up and sending ratio.
• Gradually increase your sending volume over a week or longer.

Ensuring Lead List Accuracy

Launching an email campaign without first verifying your leads can significantly derail your efforts. Unverified leads often result in:

• High email bounce rates, indicating failed delivery to unverified addresses.
• A decline in email sender reputation.
• Increased likelihood of emails being flagged as spam.
• Further deterioration of sender reputation.

Avoid these pitfalls by ensuring your lead list is accurate and up-to-date.

Crafting Effective Messages

The essence of your messaging should adhere to these principles:

• Employ spintax to create unique, varied emails.
• Avoid excessive use of common spam trigger words.
• Refrain from including links in your initial outreach email.

Keep your messaging straightforward and focused.

Implementing a Custom Tracking Domain

A custom tracking domain is pivotal for monitoring metrics such as open rates and reply rates, offering insights into the performance of your email campaign. This quick yet essential step, taking merely two minutes per domain, is a game-changer.

BONUS:

Don't send cold emails from your main domain.

Always use multiple secondary domains for everything outreach related, and don't make it related to your main domain (with your website) as it can make your actual emails land in spam!

Learn better from video? Here is the whole video breakdown of the cold email deliverability guide.

If you are an agency owner:

• doing over $5k/month
• able and willing to invest multiple 4 figures into lead gen
• have case studies and testimonials

and are looking to:

• inflate your tax bill
• get on 15-40 sales calls every month with your dream prospect
• looking for email marketing only pay for every call you get on (no retainers)

book a time on THIS calendar link below to see how we can work together.