Is Cold Email Dead?

When I talk about cold emails, people typically respond by saying, “Oh, really? I thought cold email was dead.”

And you know what, I’m not surprised.

Most people I’ve met who’ve tried sending cold emails fall short of any results.

I mean, they’d be lucky if anyone even responded to their email at all!

Now the majority of people fail miserably with cold emails because nobody has ever given them a blueprint on how to make it work.

But the truth is, cold email is alive and thriving.

Let me share some cold hard facts to show you what I mean. 

How Many People Actually Use Email?

Studies have found that in 2019, there are roughly 3 billion users of email worldwide.

That number is only increasing as the internet becomes more accessible to the rest of the world.

How Often Are People Checking Email?

Not only that, but 58% of adults check their email as soon as they wake up, and the average person spends 4 hours per week opening, reading, and responding to email.

What About Social Media?

And even with the rise of platforms like LinkedIn, Facebook, or business communication tools like Slack— all of these platforms REQUIRE you to sign up using an email address.

Email is the bedrock all social media platforms are built on.

And the best part? Sending a cold email is virtually FREE.

Let me explain. 

How To Reach Anyone For Free with Email

If you were to open up your email account right now and send an email to someone you'd like to work with, think about how much that would cost.

Now, if you were to repeat the process of sending 20 more emails, how much would that cost then?

Okay, let's take it up a notch. If you were to send 100 emails every single day for the next 30 days, how much would that cost now?

I think you already know the answer here, but the price is always going to be the same... it’s FREE!

That’s right, no need to pay for any advertising or middlemen.

The only thing standing between you and your dream client is a simple cold email that’ll get you in the door.

Are you starting to see how powerful a cold email can be?

Not only are billions of people checking their email every single day, but it’s practically free to send an email to ANYONE!

So with that said, it's clear that email is a platform that's here to stay.

And if you want to learn more about how to write the perfect email, make sure to check out my YouTube video below!