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I found a great reddit thread/article on cold emailing and wanted to share it with you. It's a bit long, but it's worth reading. Subscribe for more updates and fresh + re-purposed content!
Lesson 1: Intro and Mindset
- Cold emails are a normal part of B2B business.
- Your prospects receive 10-15 cold emails in their inbox every day. They expect to get cold emails, and it's normalized.
- ICP: Make sure you're emailing the right people.
- Messaging: Follow my cold email copywriting scripts, and you'll get responses.
- Timing: Difficult to get right, but this is why we want to re-approach prospects every few months. We must hit their inbox when they are considering new options.
- Multi-threading: Always reach out to a few people on the team.
- Re-approaching: See Timing above. Try again every few months with improved messaging.
Lesson 2: Cold-Email Must-Haves
Your cold emails must include most, if not all, of these traits below. A multi-touch campaign that hammers on these points over and over again, it becomes easier to stand out (and get a response).
- Lead with their challenges. It's all about THEM. They are the main character in the movie. So, make the email all about them and their challenges.
- ONE main idea and no more than 5-6 short sentences.
- Casual subject line.
- Simple personalization + "Wet the Beak" Technique. I always start the first line of a cold email with, "You might be interested in a tool that will allow you to..."
- BASIC explanation of what you do, how you do it, and how you do it better. Focus on differentiators right off the bat. Make it easy for them to quickly grasp why they should take a meeting with you.
- Social proof: "We work with 200+ customers, including Apple, Microsoft, and Meta..." to lower their wall and increase trust (we're the one sending the cold email, so we have to establish credibility and trust...FAST!)
- Simple language: I can't stress this one enough. Write like you talk. Avoid big words or corporate jargon. Keep it clear, crisp, and concise. Your grandma should be able to understand what you're trying to say.
- Metrics: Close rate, success rates, NPS score, conversion rates, etc. Must be factual. Do not lie or exaggerate.
- CTA: Call to action. Must be direct. "What does your schedule look like for a quick, 15-minute intro?". Do NOT be passive: "Please let me know if this interests you". Go for the ask and make it clear what you want: a meeting.
Now is the time to make your brand unforgettable. Book Your Discovery Call now!
