Is Cold Calling Really Dead?
Santino Santoro
Sales consultant specializing in acquiring and scaling SMEs through modern sales strategies ????
Have you ever heard the saying...
"Cold calling is dead!"...
Well guess what...
It's a complete & utter LIE!
The only people who say that, are people who are TERRIFIED of rejection & too scared to pick up the phone & start dialling!
And there's a few other reasons that go along with that like...
They're just not good at it!
Maybe they lack confidence in their product or service, or they struggle with objection handling.
Maybe they just don't have a good script or they're not personable on the phone.
Cold calling, the bane of many salespeople's existence.
But don't let their fear and lack of skill fool you, cold calling is still an essential part of sales.
Would you believe me when I tell you cold calling is still one of the most effective ways to make serious BANK in sales?
I still cold call everyday btw!
Think about it this way, people are so use to these internet guru's taking their money without even taking the time out to actually build a relationship with them...
When you hit them with a cold call, they're shocked, as most businesses try to hide from speaking to their clients, so when you do it, they feel like you've really gone the extra mile.
Cold calling also allows you to connect with potential customers who may not have otherwise known about your product or service. It's a chance to show them why they need what you're selling.
And let's be honest, who doesn't love a good sales pitch?
At the end of the day it's sales, you're always going to get rejection & that's why all the FAKE sales people say funny sh*t like...?"Cold calling is dead", just a big old excuse if you ask me...
Let's face it, no one likes rejection.
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It's like getting a "no" to the prom, but instead of one person, it's a potential customer who doesn't want to buy your product or service. And who wants to hear that?
But the truth is...
Rejection is the biggest element in sales!
Every salesperson has been rejected at some point, even the best of the best!
But instead of fearing rejection, why not embrace it? Think of it as a challenge. How can you turn that "no" into a "yes"? What objections can you handle? How can you improve your pitch?
We encourage our sales people to get excited every time they hear a NO because it means they're one step closer to getting a yes!
We actually play a game, where whoever gets the least amount of no's by 12pm has to buy everyone lunch & what happens is when someone get's a yes...
They sold something but it means they lost the in house game so it excites them to get a no which makes them more enthusiastic about cold calls which in essence helps them sell more!
Now I have to ask you a question...
Would you like to see real HARDCORE cold calling?
I've dropped a video link below, where I cold call one of my VIP clients leads & sell them something I know absolutely nothing about...
Yes, I said it!
Remember, the difference between the FAKES & the MASTERS, is the masters still pick up the phone & start dialling, NO EXCUSES!
Hope you like the video, & let me know what you think!
Your Brother,
Santino Santoro
P.S.?Let's Grow, Scale & Sell...
Next Trend Realty LLC./wwwHar.com/Chester-Swanson/agent_cbswan
1 年Thanks for posting.