Cohort 5 Roundup - Edition #2 - November 2024

Dear wmnsWORK supporters and followers,

It’s hard to believe we’re past the halfway mark of Cohort 5 already. When we look back to our Opening Circle in September, it’s incredible to see how far our participants have come in such a short amount of time. We have new businesses being birthed, rejuvenation happening, and businesses thriving with our content and expert help. On top of this, we have built a community that continues to show up for themselves and for each other week after week. It’s so inspiring!?

Participant Feedback + Wins ??

It is typically around this time that we would ask our participants for mid-program feedback, but this amazing group has been so forthcoming about the impact wmnsWORK has had on them so far that the testimonials truly write themselves. Here are some of the (unprompted) highlights:

• “As always, thank you for this excellent programming!”
• “I am honestly so excited to dive into the artifacts shared from this session. I find them to be so helpful as I define what the customer journey looks likeI. Tomorrow I am actually holding a strategic session with my co founder on experience design and customer journey definition, our two objectives for Q4 so this sessions could not have been timelier!”
• “I am loving this program-thank you!!”
• “I found value in everything the expert said! So much so that I reached out for a 1:1 call”

…and of course, it wouldn’t be a wmnsWORK update if we didn’t showcase some of the fantastic wins our participants have shared over the last eight weeks, which includes a lot of media coverage!?

• “ We got our first press mention and secured our first event partnership https://jamaica.loopnews.com/content/local-travel-concierge-launches-heroes-weekend-guide-kingston”
• “My win at the end of this week is that I was featured in an article about a recent visit to Finland ???????? https://www.adventuretravelnews.com/in-finland-a-new-program-creates-a-holistic-sustainability-blueprint-for-the-global-adventure-industry”
• “ I was interviewed for a podcast episode back in early August and came out last Monday. The host titled it “Where are the women in landscape photography?” as I talked a lot about the under-representation and lack of participation of women in the field of landscape and nature photography. Here’s the link to it on Apple Podcasts and Spotify if anyone wants to give it a listen (and if you’re really keen you can watch it on YouTube but you can DM me for the link): https://podcasts.apple.com/ca/podcast/f-stop-collaborate-and-listen/id1225041640?i=1000673009359 https://open.spotify.com/episode/5SB4E1oivZvl7eiJ4bCVqa?si=1e5c492c3b8f448c”
• “Hi everyone I wanted to share a win I had recently: I sent a newsletter to my travel partner network (not travel agents but the suppliers I used to work with) to announce my representation company…While only a few people responded but it felt really good to put the word out there, this was a big step because I normally dont feel comfortable putting myself out there online.”

We have been so inspired by the engaging, enthusiastic and ambitious nature of this gift cohort, and we couldn’t be more proud of all of their accomplishments so far!

Program Updates

Since our last update, we have hosted the following workshops and a fireside chat led by industry-renowned subject matter experts:

• Guest Experience & Tour Design
• Holistic Financial Health & Wellbeing for Your Tourism Business
• Pricing Your Tours and Experiences
• Building and Nurturing a Thriving Community Q&A
• Beyond Aesthetics: Crafting a Purpose-Driven Brand Workshop AND Unique Value Proposition Q&A

Thank you for your onoing support. We would be grateful if you could:

• Share the Cohort 6 Waiting List with anyone who might be interested in growing their business: https://23246230.hs-sites.com/2025-waitlist?
• Joining the Advisor Roster: https://forms.gle/4WoeXksVAZZsPhUN6?
• Subscribing to our LinkedIn Monthly Newsletter: https://www.dhirubhai.net/build-relation/newsletter-follow?entityUrn=7105166082906165249?
• Following us on Instagram: https://www.instagram.com/wearewmnswork/?

Many thanks and we look forward to catching up with you again in a few weeks!

Cheers,

Iris and Kris

???? WITH SPECIAL THANKS TO OUR EQUITY CHAMPION SPONSOR, TourRadar AND OUR AMAZING PROGRAM SPONSORS IGLTA Foundation Intrepid Travel FOR MAKING THIS COHORT POSSIBLE ????