COGO Digital Marketing Newsletter, October 2024

Is your business trying to make the most of Q4? The COGO Digital Marketing Newsletter has all the expert advice on how you can make your digital marketing strategy stronger than ever, as we start preparing for 2025!

BIG-PICTURE MARKETING PERSPECTIVES

If you’re already starting to think about your marketing strategy for next year, you’re not alone. 20 digital marketing journalists have shared their projections for the trajectory of digital marketing in 2025.

Marketers often look for whatever is new and trending, but many older strategies are still highly effective. Here are the old-school marketing tactics that still work in 2024.

Do you know what your brand’s strengths and weaknesses are? Finding out where you excel and where you need to improve can be the key to unlocking your company’s full marketing potential.

AI IN DIGITAL MARKETING

Starting to prepare your marketing plan for the holidays? Amazon has launched an AI-powered video ad generator that will help bring your products to life, for maximum engagement at minimal cost.

AI is not the super-viral buzzword it was a year ago. Business owners have realised that it’s a lot more complicated and less magical than the hype made it seem, so how are businesses really using AI in their marketing strategies?

If you’re struggling to feel inspired about what AI can do for you, here are some examples of businesses that have taken AI integration to the next level.

NAVIGATING THE SOCIAL MEDIA LANDSCAPE

A new report shows that social media spending is way down, but the reason businesses may be wary of it is because they’re not using social channels in a way that will drive more ROI.

Instagram is introducing a range of exciting new features for 2025 — smart marketers will get ahead of the curve by learning these tools now.

For many years, when people talked about “paid ads”, that automatically meant Facebook ads. Does focusing on paid Facebook ads still make sense in 2024, though? The answer may be more complex than you think.

LEAD GENERATION AND SEO

If you’re finding that your business is not getting the traffic and traction it used to, here are three SEO strategy mistakes you might be making, and how to fix them.

Effective lead generation doesn’t happen by accident. Business founders are getting intentional about where leads come from, sharing the strategies that have worked best for them in 2024.

You’ve heard of outbound and inbound marketing, but are you familiar with nearbound marketing? This third option takes a unique approach, and offers several benefits over traditional lead gen processes.

JUST FOR FUN

Clever Halloween marketing campaigns are everywhere right now — in the UK, M&M’s has partnered with Ring doorbells to turn the tables on trick-or-treaters and beat them at their own game.

COGO Interactive is an award-winning digital marketing agency specializing in online marketing strategy, web design, SEO and social media marketing. We work with clients in Virginia, Maryland, Washington, DC and across the nation.